Business Expert CRM Marketing

Company Description

METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent merchants (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company's unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion.

At METRO, we have set ourselves ambitious goals with our "sCore" growth strategy which is closely accompanied by our Fundamentals. These shared values provide us with rules of conduct that are binding for everyone at METRO, in all countries and companies. Our commitment to wholesale is at the forefront of our mission, and we are constantly striving to improve. With our ONE METRO spirit, everyone stands together, bringing curiosity, determination, courage, drive, commitment, and trust. Find out more about METRO at

Job Description

Key Responsibilities

• Plan, execute, and continuously enhance data-driven CRM campaigns in collaboration with IT and country teams.
• Build and manage automated and adhoc campaigns across channels such as email, app push, and more.
• Act as an Innovation driver for other markets by introducing new campaigns in our markets
• Monitor and analyze campaign performance, translating insights into actionable optimization strategies focused on segmentation and personalization.
• Leverage and maintain data across multiple sources, ensuring accuracy and supporting the evolution of technical infrastructures.
• Lead A/B testing initiatives and refine communication strategies based on results.
• Create, update and disseminate documentation of results, workflows, processes and best practices across Metro countries.
• Advocate for a data-driven culture by promoting performance-based optimization.
• Foster a CRM community across countries, driving collaboration and knowledge sharing.

Qualifications

Your Profile

• Degree in Business Administration, Marketing, Communications, or a related field.
• 2–5 years' experience in CRM or email marketing.
• Proficiency with CRM platforms (e.g., Adobe, Salesforce, Braze, HubSpot, Klaviyo); experience with Adobe Journey Optimizer is a plus.
• Basic HTML skills for template creation are an advantage.
• Strong communicator with a passion for networking and cross-functional collaboration.
• Hands-on experience planning multi-market or country-level communication journeys.
• Strategic thinker with strong problem-solving skills and a pragmatic approach.
• Data-driven mindset with experience in campaign performance analysis.
• Fluent in English; additional languages are a plus.

Additional Information

• Work-life balance: Flexible working hours with the option of mobile working in agreement with your line manager, 30 days of holidays.
• Training: A comprehensive training offer via our own training center or externally.
• Well-being: Health days with lots of health checks and information about your well-being, company medical care including a range of preventive services, such as flu shots, OTHEB employee assistance program.
• Exciting life on campus: Free gym and sports classes, Rioba coffee bar, canteen with discounted meals for employees, many campus events.
• Discounts: discounted Jobticket as well as discounts in our wholesale stores and at many partner companies.
• Comfort: Good transport connections, free parking spaces, JobBike.
• Company pension plan: You will receive a contribution to your company pension.
• Family driven: Three daycare centers for children on campus, support of holiday camps for children of employees.