International Marketing Manager(m/w/d)

vor 1 Woche

Munich, Bayern, Deutschland yfood Labs Vollzeit


YOUR MISSION

Join yfood's exciting international growth journey As we expand into new markets, you'll be part of our International Marketing team at HQ in Munich, coordinating marketing campaigns and ensuring smooth collaboration between in-house experts, local teams, and external partners. Key markets include Spain, Belgium, Portugal, and Czech Republic, with additional emerging markets across Europe and beyond. You'll help bring our global brand to life locally, ensuring consistent execution and impactful marketing in every market.
  • Develop and oversee local marketing plans with HQ experts, local teams, and agencies (e.g., Spain, Belgium, Portugal).
  • Act as the main interface between HQ, local market stakeholders, and external partners.
  • Coordinate and support the execution of marketing campaigns for local markets.
  • Ensure the yfood marketing mix and brand strategy are executed consistently while guiding local teams on localization.
  • Coordinate the in-house creation of localized campaigns and brand assets with the creative team.
  • Manage approval processes for localized campaigns, including budgets, creative assets, and timelines.
  • Track timelines, deliverables, and budgets per market.
  • Monitor campaign performance and collect insights to optimize results.
  • Contribute to improving international marketing processes and sharing best practices.
  • Support go-to-market strategies for emerging markets, refining marketing strategy and execution.


WHAT YOU NEED TO SUCCEED
  • 5+ years of experience in marketing, ideally in FMCG or international brand environments.
  • Proven international experience working across multiple markets and cultures.
  • Strong project management and coordination skills with high attention to detail.
  • Marketing expertise across brand & campaign management, media planning, and 360° campaigns.
  • Solid understanding of omni-channel business & marketing, including retail & shopper tactics and digital growth.
  • Ability to assess and challenge marketing plans, tactics, and execution.
  • Skilled at managing multiple stakeholders and aligning cross-functional teams.
  • Hands-on, structured, proactive, with strong ownership.
  • Fluent in English (C1); additional European languages a plus.


(WH)yfood?
  • We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees. 
  • yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
  • Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
  • Go with the flow. We contribute 30€ to your public transportation ticket
  • Vacation is important. That's why we give you 30 days of paid vacation per year.
  • yfood keeps you fit. For this purpose, we offer a sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
  • Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
  • As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
  • Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.


CONTACT

Katharina Bauer
Talent Acquisition Manager

About us

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.

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