Senior Marketing Manager

As Senior Marketing Manager, you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation.

You will build a deep understanding of consumer needs, define the category's growth ambition, and develop a winning marketing plan.

With your entrepreneurial mindset, you will report directly to our CMO and develop your category into a strong growth engine for Sunday.

• Own and lead your category, with full responsibility for growth, customer relevance, and performance
• Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach
• Translate customer needs, market dynamics, and growth opportunities into actions
• Build and launch product and brand campaigns, reaching new customers and activating our existing customer base across channels
• Craft a compelling "category story" and bring it to life across the full funnel marketing mix
• Act as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category execution
• Support S&OP through reliable forecasts and contribute to solving operational challenges when needed

• Master's or MBA degree
• 7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business line
• Proven end-to-end ownership - from strategic concept development and category ambition to hands-on activation and performance delivery
• Strong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategies
• Exceptional analytical mindset - strong with data, financial modeling, forecasts, research, and translating insights into growth actions
• Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event-driven campaigns
• Ability to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing execution
• Entrepreneurial, hands-on mindset, acting as a mini General Manager who builds, tests, iterates, and owns outcomes
• Plus: Genuine interest or expertise in supplements, wellness, and clean-label, science-driven products
• Languages: Fluent German & English

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter.

Contact

Sarah Schubert

Apply for this job

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously: that's why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don't match with 100% of the requirements.