Marketing Manager

vor 1 Woche

Berlin, Berlin, Deutschland NBT Coal Vollzeit

Role Description

This is a full-time, on-site role for a Marketing Manager. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and business growth. You will work closely with cross-functional teams, including sales, product, and design, to ensure the successful implementation of marketing initiatives that align with the company's goals. The role requires strong leadership, creative thinking, and the ability to analyze data to optimize marketing campaigns and maximize ROI. You will oversee both digital and traditional marketing efforts, utilizing a variety of channels to reach target audiences effectively.

As the Marketing Manager, you will take ownership of key marketing projects, from strategy development to execution and performance analysis. Your responsibilities will include creating engaging content, managing marketing campaigns, analyzing market trends, and driving customer engagement. You will also be expected to manage budgets, measure campaign performance, and report on results to key stakeholders. This is an exciting opportunity for a strategic marketer who thrives in a fast-paced, dynamic environment and is eager to make a significant impact on the business.

Qualifications

  • Proven experience in developing and executing marketing strategies across various channels (digital, print, events).
  • Strong leadership skills and the ability to manage and motivate a team to achieve marketing goals.
  • Expertise in digital marketing platforms and tools such as Google Analytics, SEO, SEM, social media, email marketing, and content management systems.
  • Solid understanding of market research, data analysis, and performance metrics.
  • Strong communication skills, with the ability to craft compelling messages and collaborate with different teams.
  • Experience managing budgets and optimizing marketing spend for maximum ROI.
  • Ability to manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
  • A deep understanding of customer segmentation, targeting, and positioning to drive customer acquisition and retention.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience with CRM software and marketing automation tools is a plus.
  • Creative thinker with a passion for innovative marketing techniques and trends.

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