Head of Media Sales

L1VE GmbH is a fast-growing media and technology company redefining how the world experiences sports, music, and entertainment. With cutting-edge 12K / 3D / 360° streaming technology and a global premium rights portfolio, we bring live events to life — authentically and immersively — across all major VR platforms.

We are looking for a Head of Media Sales (f/m/x, international). A key role to strategically build, scale, and shape L1VE's international media sales business with innovative advertising products.
At L1VE, technology, entertainment, and creative brand communication come together — and you will be the central link between media products, Brand Partnerships, Consulting, Product, and our global partners.

The Media Sales division is a core pillar of our value chain: it monetizes reach, attention, and brand integration through innovative media products — from classic formats to immersive, data-driven experiences.
As Head of Media Sales, you are responsible for the strategic development, positioning, and scaling of L1VE's international media sales business.
This role combines strategic product thinking, sales expertise, and ad-tech understanding — and is aimed at a leader who masters both the commercial and technological side of media business.

Media Sales Strategy & Product Development

• Develop a L1VE-specific media sales strategy leveraging platform data, audience insights, and technology capabilities
• Build a portfolio of classic, non-traditional, and immersive advertising products (e.g., Special Ads, Branded Moments, Presentings, Integrations)
• Monetize reach via revenue models such as L1VE Ads, L1VE Presenting, and additional models aligned with product strategy
• Define media sales KPIs, pricing logic, and revenue models
• Identify and integrate ad-tech solutions and data layers to make advertising impact measurable and scalable

Ad Operations & Implementation

• Develop tailored ad operations structures — internally or via external partners — for market-ready rollout
• Ensure efficient campaign management, delivery, and optimization of all media formats on the L1VE platform
• Build a media sales workflow that combines creative, technological, and commercial aspects
• Ensure brand safety, data integrity, and performance tracking

Commercial Impact

• Build a scalable media sales revenue model as part of L1VE's overall growth
• Collaborate with Brand Partnerships, Consulting, and Product to develop integrated offerings
• Represent L1VE at international agencies, media networks, and industry events

Experience, Knowledge & Skills

• Minimum of 5 years' experience in media sales, digital advertising, ad operations, or ad-tech business development
• Deep knowledge of programmatic, video, immersive advertising, and data-driven campaigns
• Experience building new media products and developing sales strategies in a tech or platform environment
• Strong understanding of media technology infrastructures, reach logic, and KPI management
• Extensive network in international media and agency environments
• Experience negotiating and executing media deals at C-level
• Creative, analytical, and commercially minded personality with a startup mentality

Personal Competencies & Mindset

• Combination of strategic thinking and operational execution
• Passion for innovation, ad-tech, and new advertising formats
• Strong communicator, negotiation-savvy, and market-oriented
• High sense of ownership, entrepreneurial mindset, and team orientation
• Affinity for sports, music, and digital media experiences

Educational Requirements

• University degree in Media Management, Business Administration, Marketing, Communications, or Digital Media Technologies
• Alternatively: proven professional experience in media sales or ad-tech with measurable success
• Further qualifications in digital advertising, programmatic, data analytics, or media innovation are an advantage

Language Requirements

• English and German: fluent to native proficiency
• Additional languages (Spanish, Portuguese, French) are a plus

• Attractive base salary + performance-based bonus
• Opportunity to actively shape structures and processes in a fast-scaling, international tech company
• Dynamic, creative environment at the intersection of technology, sports, and entertainment
• Modern tools and flexible working arrangements — including office in Berlin-Mitte

Join L1VE as our Head of Media Sales and drive the future of cutting-edge media products while leading global sales success at a very innovative media-tech company.