Senior Partner Sales Manager

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

About The Role
As a
Senior Partner Sales Manager
focused on the
VAR (Value-Added Resellers) Channel in Germany
, you will play a critical role in driving partner-led revenue growth, deepening strategic relationships, and expanding Genesys' presence across the DACH region. You will own the business development, enablement, and performance management of Value-Added Resellers, ensuring they are equipped, aligned, and motivated to successfully position and deliver Genesys solutions.

This role requires strong partner sales expertise, the ability to build multithreaded relationships, and deep experience orchestrating joint go-to-market motions across enterprise SaaS or cloud ecosystems.

Key Responsibilities
Partner Strategy & Planning

• Develop and execute joint business plans with each VAR (Value-Added Resellers), including coverage models, revenue targets, enablement pathways, and marketing calendars.
• Map partner organizations across sales, pre-sales, delivery, and executive levels to build and maintain multithreaded relationships.

Awareness & Enablement

• Drive partner enablement across product, AI use cases, demos, competitive positioning, deal registration, and services packaging.
• Launch partner playbooks (e.g., Genesys Cloud vertical solutions, integrations with AWS, Salesforce, ServiceNow) to support solution positioning and field execution.

Go-to-Market & Pipeline Generation

• Orchestrate joint marketing programs (events, webinars, ABM campaigns) and co-selling motions (triads, account mapping).
• Ensure consistent deal registration cadence, partner pipeline development, and accurate pipeline hygiene within Salesforce.

Opportunity Execution

• Lead and accelerate partner-led and co-sell opportunities through all stages of the sales cycle using MEDDICC or equivalent methodologies.
• Remove blockers, coordinate cross-functional resources (SE, PS, legal), validate delivery readiness, and ensure effective handoff for customer time-to-value.

Governance & Performance

• Run structured monthly pipeline reviews and quarterly business reviews (QBRs) with top VARs.
• Track and manage partner KPIs, including MDF utilization, compliance, and adherence to Genesys brand and program standards.

Required Qualifications

• 8+ years of experience in alliances, partner sales, or channel management within enterprise SaaS or cloud platforms.
• Strong understanding of the VAR ecosystem, with proven success building and scaling partner revenue.
• Demonstrated ability to manage complex, multi-stakeholder partnerships across sales, technical, delivery, and executive teams.
• Experience driving co-sell and co-marketing programs that yield measurable pipeline and bookings impact.
• Excellent relationship-building, communication, and negotiation skills.
• Strong business planning, forecasting, and pipeline management capabilities.
• Ability to travel approx. 60% to partner sites, joint customer meetings, and regional events.
• Professional fluency in German and English.

Preferred Qualifications

• Experience in CCaaS, CX, AI, or cloud-based customer experience platforms.
• Familiarity with partner methodologies and enterprise sales frameworks (MEDDIC/MEDDICC, Challenger, SPIN).
• Established network across Germany's ecosystem of VARs, integrators, and strategic technology partners.
• Bachelor's degree in Business, Technology, or a related field (MBA a plus).

What We Offer

• Competitive compensation package.
• Comprehensive benefits and employee support programs.
• Extensive partner and product training, with continuous learning and professional growth opportunities.
• A collaborative, high-performance culture focused on innovation, customer success, and partner excellence.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:
Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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