Ft Regional Brand Ambassador

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People** page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Regional Brand Ambassador represents the Tapestry brand and is responsible driving sales within their Department store and small regional network across all product lines. The RBA will report directly into the Senior Regional Brand Ambassador Central & Southern Europe. The RBA will provide feedback, be solution focused and lead by example. It is their role to ensure Tapestry values, business priorities are demonstrated on the shopfloor and ensure Tapestry customers have a seamless experience, however and whenever they choose to shop. The RBA will drive sales initiatives, implement and lead best practice, motivate, and educate their wider department store colleagues. They will work closely with the SRBA to deliver cross functional relationships and have clear communication channels. They will be responsible for their flagship location aswell as their small regional network and will act as a liaison between Tapestry teams and store teams. The RBA will be the main point of contact within their host store with departments such as Management, Personal Shopping, In Store Marketing and wider floor teams. They will be responsible to drive Customer Experience, Omni channel approaches and seek new initiatives for further brand development.

**Responsibilities**:

- Sales
- Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans to SRBA. They will track trade regularly to ensure it is in line with expectations across their region.
- Responsible to deliver brand training and provide the host store with the necessary brand training and information to drive sales. The RBA will need to be able to manage their time and be reactive to customer demographics changing in a fast pace environment.
- Responsible for tracking trade and be proactive to ensure any challenging weeks have action plans. This could include presenting ideas such as incentives and additional training to SBRA.
- Monitoring in store activity and presenting ideas to SRBA to identify new opportunities in-store or within local events for all responsible locations. This could include Monogramme Machine, GWP activations or omni channel customer events.
- Build and cultivate strong relationships with SRBA, other RBA, BA, BS and Department Store management to drive brand awareness and customer retention. They will implement and communicate business initiatives and act as a liaison between the host store and SRBA.
- Accountable for ensuring all stores within the region are educated on brand. This will include sharing best practice for brand training, to increase team product knowledge, recruitment of new customers and ultimately drive sales.

Customer Service
- Driving ideas for clientelling/ event hosting. They will be required to support with co-hosting in-store events ad hoc.
- Build strong relationships with local Retail brand stores to understand customer demographic, profiling, and future brand opportunities. They should also attend local brand events to gain a better understanding of key business priorities.

Visual Merchandising
- Responsible for implementing VM directives within their host store regularly. This should be in line with the launch of VBs to ensure at the start of every season, the stores are showcase new season product along with seasonal product launches/ delivery drops.
- Implement VM guidelines during markdown periods and ensure host store reflect same VM as rest of fleet to ensure Customer experience and journey.
- Have a strong relationship with the VM Manager within their host store and regularly share images to seek feedback or further VM development skills.

Operations
- Managing day-to-day deliveries and replenishment. To ensure back of house areas are clean, tidy, and well maintained.
- To ensure trade reports are completed in a timely manner and product call outs are shared with SRBA/ Sales Team effectively and efficiently.
- Co-ordinating with SRBA to schedule and ensure maintenance of adequate floor coverage.
- Manage appearance, cle