Head of Marketing

**Become part of RIDE´s mission**: Financial freedom, for more people, earlier in life. We developed RIDE to make institutional tools and strategies accessible - because wealth should not be a privilege. Legally compliant. Understandable. Cost-effective. Net return-focused. We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including performance, social media, digital campaigns and advertising. If you are a numbers-driven and performance oriented marketing strategist who can inspire team members and drive growth & success, read on **About the role - your contribution**: As the Head of Marketing, you will be responsible for customer growth and orders **Strategy**: - Craft strategies for Marketing, with the big focus on performance, social media advertising - Lead our Marketing to maximize profitability - Identify opportunities to reach new market segments and expand market share **People** - Build a strong, high performing marketing team - Lead your people toward success - Set, monitor and iterate on team and individual goals and KPIs **KPI Mindset** - Build and verify a thesis for each marketing campaign. Monitor its success and make necessary changes or discontinue said campaign. - Build a top-down marketing plan with clear goals and KPIs for each initiative. **Skillset, experiences and mindset we are looking for**: - Work experience as Head of Marketing or VP Marketing, preferably within FinTech industry - Experience in Growth Marketing - you know how to work with data gained from the campaigns and experimentation to drive growth - Solid knowledge of web analytics and Google Adwords - Experience with CRM software - Bias for action and get things done attitude - will to win - Growth Marketing mindset - Leadership skills with the ability to set and prioritize goals - Analytical mind - BSc or MSc in Marketing or relevant field **How we work**: An active and vibrant office culture is important to our employees at RIDE. To promote social interaction and efficient communication, we strive to offer all employees an ideal workplace outside their own four walls. In this regard, our unique office overlooking the Spree River is the hub of joint collaboration, creative exchange and social events. Working in a home office regularly serves our employees as a balance in our hybrid work model. **What we offer**: - Modern office in Friedrichshain-Kreuzberg on top of the club Watergate, with roof terrace and view of the river Spree - Free lunch freshly cooked by our private chef and of course fresh fruit, cereals and beverages - A fitness studio and yoga session every Thursday - Competitive compensation - Home office option - MacBook Pro 16" and external 34" inch monitors in the office - Individual development and training opportunities, incl. bi-yearly 360° feedback - Internal Academy - by employees for employees. We cover topics such as cryptocurrencies, real estate investing, stock and derivatives trading - Highly motivated colleagues & innovative work environment - Regular team, FinTech and community events for networking **Application**: We hope we sparked your interest, and we are looking forward to hearing from you **About us**: RIDE is a FinTech based in Berlin. Through our “low-tax investing” approach, we want to enable customers to build up more wealth faster, so that they can fulfill their dreams before they retire. Our platform offers digital wealth structuring: We are building the private bank for your pocket, without the high financial entry barriers that private banking usually entails. After all, professional wealth structuring, institutional tools and investment strategies should not be exclusively accessible to the super-rich. We focus on real returns: RIDE supports its clients in the tax optimisation of their investments through the corporate structure of a GmbH. With services such as wealth structuring, provision of a tax advisor platform, and automated securities booking, we have taken the initial steps towards becoming a digital private bank. We reduce the workload and costs of our clients so that they can reinvest more and accelerate their wealth building.