Website Content Specialist

To reinvent an industry, you have to build the best team. **Join Formlabs** if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

As a **Website Content Specialist** at Formlabs, you'll have the exciting opportunity to share with the world the possibilities of 3D printing by building aesthetic, conversion-focused web pages that appeal to our target audiences, grows brand awareness, and contribute to organic traffic growth, demand generation, and sales. If you are eager to solve new marketing challenges and learn from the best, we have the perfect opportunity for you

**The Job**:

- Collaborate with internal stakeholders to develop and maintain the content on our global website
- Master our (custom django) CMS to build new webpages, create new web page templates, and optimize existing pages
- Participate in quality assurance testing to verify that web content functions properly
- Support content operations by uploading English and localized content to the website and Marketo (marketing automation software), creating landing pages, uploading videos to our YouTube channels, assisting in keeping the content inventories up to date, etc.
- Project manage web-related projects where required, ensuring tasks are completed on time and to the highest possible standards
- Collaborate with the Web team to document processes, and educate and empower internal stakeholders to build web pages, blog posts, and use web apps on their own
- Review reports from web analytics and improving the website based on feedback and performance metrics
- Conduct A/B test to optimize our main pages for conversion

**You**:

- 1+ years of experience in a marketing, content, SEO, or growth role
- Experience building and managing websites with excellent understanding of CMS
- Excellent English language skills, other languages are a plus
- Understanding of content and SEO best practices and excitement to experiment
- University/college education in Marketing, Business, Engineering, Journalism, Communications, Education, Linguistics, Public Relations, or similar
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Autonomous, organized, and detail-oriented
- Proactive, and goals-driven mindset
- Exceptional planning abilities and attention to detail in an agile environment

**Bonus Skills**:

- B2B marketing experience
- Experience analyzing the success of A/B testing
- Writing skills and experience
- Experience with design tools (Figma), photo/video production
- Familiarity with 3D printing and the 3D printing industry

**Our Perks**:

- An inclusive, dog-friendly office with diverse and inspiring colleagues
- Shares in the company (we're a double unicorn company)
- In-office catering 3x per week, plus daily free beverages and snacks
- Monthly mobility subsidy (incl. BVG Firmenticket & Swapfiets)
- Weekly yoga classes
- Free mental health & well-being sessions with an external partner
- Learning and development budget
- Free 3D prints
- Urban Sports Club discount
- Supplementary, opt-in German pension scheme
- Fun team events

**We build amazing things. Come join us**

**Even if you don't check every box, but see yourself contributing, please apply. **Help us build an inclusive community that will change the face of 3D printing. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.