Aliexpress-brand Marketing Senior
vor 2 Wochen
**Basic Infomation**
Department:
Alibaba Group
Degree:
Bachelor
Work Experience:
5 year
- Job Summary: We are seeking a Brand Marketing Senior Specialist to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress’ brand value proposition in Germany. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust. Based on the consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan. Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values. Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image. Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally. Develop captivating creative concepts that resonate with, and engage, local market audiences. Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
**Position Requirement
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