Head of Marketing Analytics

Vor 3 Tagen


Berlin, Deutschland Delivery Hero Vollzeit

Be our next Hero - Join the world’s leading local delivery platform.

We are looking for a **Head of Marketing Analytics (all genders)** to join the Marketing Retention team on our journey to always deliver amazing experiences. This is a global position working closely with our brands in over 70 countries and implementing strategy from our HQ in Berlin.

**Your Mission**:

- You will help to drive the Retention strategy globally (from acquisition to engagement and upselling across all Delivery Hero brands) by providing insights into customer base health and engagement trends
- You will translate these insights into actionable recommendations for the business to define customer-centric Retention strategies and to optimize the CRM campaign portfolio
- You will lead and develop a team of 3 analysts and 1 insights manager with a total org of 6
- Your team will deep dive into complex retention challenges from customer value to incentive optimization and thereby inform business decisions and strategies
- You will work closely with the Senior Director of Retention to ensure insights are promoted and recommendations are adopted by CRM teams globally

**Your Heroic Skills**:

- 7+ years of experience in a similar role with at least 2 years of experience in leading analytics or data science teams
- Strong business acumen and ideally experience with CRM, customer analysis and segmentation
- Leadership skills - previous experience in managing small teams
- Ability to communicate complex data insights to business stakeholders
- Experience in working with business to shape and define problems and requirements
- Strong SQL skills; ideally experience with BigQuery or other PostgreSQL environments
- Familiarity with techniques such as regression, extrapolation, time series analysis, forecasting, statistical hypothesis testing and econometric models

**Nice to have**:

- A degree in computer sciences, econometrics, mathematics, or statistics.
- Management consulting, online marketing, e
- commerce, or marketing agency experience are a plus.
- Experience with statistics/data analysis packages such as R, STATA or the Python/Pandas/Matplotlib stack for data cleaning, processing, and visualization.

**About us**:
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. From prepared meals to groceries, flowers, coffee, medicinewe deliver whatever you need. We operate in over 50 countries across Asia, Europe, Latin America, the Middle East and North Africa and are also pioneering quick commerce, the next generation of e-commerce. As one of Europe’s largest tech platforms, we work with a global ecosystem of employees, riders, and partners, and are at the forefront of innovation.

As one of our Heroes, you’ll work in an international and dynamic environment, with other Heroes from every corner of the globe where you can grow and develop your career with the right support, every step of the way. We are building a company that future generations can be proud of and are committed to welcoming everyone to our table. Delivery Hero has a lot to offer when it comes to benefits: we want to empower our Heroes and that means caring about all aspects of their wellbeing, such as: career, community, social, physical and financial. Learn more about our benefits at Delivery Hero here.

At Delivery Hero, we believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. Just be yourself and we can’t wait to see what value you bring to the role. We're as interested in your character as we are in your talent.



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