Marketing Specialist
vor 1 Tag
ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.
**Job responsibilities may include, but are not limited to, the following**:
- Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
- Develop and execute marketing strategies for channel partners to support their business requirements and learn/share best practices.
- Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, and improve recall.
- Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, corporate presentations, webinars, and creative videos.
- Localize global content to fit regional contexts, including repurposing existing materials, translating English content into German, and reviewing translated content.
- Design and implement co-marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.
- Plan and coordinate events, webinars, and training sessions to educate and engage potential customers and channel partners. Track and analyse marketing performance, using data-driven insights to refine strategies and improve engagement.
- Identify and engage with prospective end-user and reseller communities, adding more avenues for new business growth.
- Manage and grow the company’s presence on all relevant social media platforms through strategic content planning and execution.
- Stay up to date with market trends, competitor activities, and industry best practices to keep our channel marketing efforts competitive.
**Requirements**:
- 3-5 years of relevant work experience in sales/channel enablement and regional marketing. Experience in B2B/high-tech products/services is preferred
- Proven experience writing high-quality blogs and articles
- Bilingual proficiency in English and German (for content creation, translation, and collaboration)
- Superior oral and written communication skills with an innate attention to detail
Preferred qualifications**
- Experience in the online/digital marketing/advertising industry
- At least 2 years of marketing or product management experience in the internet, software, media, and high-tech industries
- Accomplished range of skills from strategic thinking to creative and detailed execution
- Ability to manage time and multiple priorities with a variety of internal and external stakeholders
- Ability to present ideas to various levels of an organization to explain and gain support for initiatives
- The demonstrated ability to work independently and autonomously
**Benefits**:
- Continuous training and professional development opportunities.- Supportive and inclusive team and colleagues.- Clear development plan in the short, medium, and long run.- Participation in coaching and mentoring schemes.- Opportunity to work with a global team and contribute to the growth of a leading technology company.
Join ManageEngine Europe today and be part of a company that is revolutionising the way businesses operate. Together, let's shape the future of business software
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