Marketing Specialist

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated, and dedicated marketing associate to join our Europe marketing team and work on innovative marketing campaigns and strategies. The ideal candidate will need to have a data-driven approach and will need to get hands-on to accomplish tasks. The candidate should be open to travel (domestic and international), and may have to accommodate collaboration in global time zones occasionally.Job responsibilities may include, but are not limited to, the following:Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.Write high-quality, tailor made SEO web content. Design and implement email marketing campaigns. Analyze data for continuous improvement of campaigns.Develop and execute marketing strategies for channel partners to support their business requirements and learn/share best practices.Conceptualise effective advertisements with copies to create brand awareness, promote brand loyalty, and improve recall.Develop content for blogs, thought leadership articles, industry stories - and liaise with the PR team to get it published in the right mediums. Also develop creative infographics, corporate presentations, webinars, and creative videos.Localize global content to fit regional contexts, including repurposing existing materials, translating English content into German, and reviewing translated content.Design and implement co-marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.Plan and coordinate events, webinars, and training sessions to educate and engage potential customers and channel partners. Track and analyse marketing performance, using data-driven insights to refine strategies and improve engagement.  Identify and engage with prospective end-user and reseller communities, adding more avenues for new business growth.Create and distribute sales enablement materials for the sales team and channel partners, including sales decks, product brochures, email templates, and case studies.  Manage and grow the company’s presence on all relevant social media platforms through strategic content planning and execution. Stay up to date with market trends, competitor activities, and industry best practices to keep our channel marketing efforts competitive.Requirements3-5 years of relevant work experience in sales/channel enablement and regional marketing. Experience in B2B/high-tech products/services is preferredProven experience working with industry tools and analytics packages including email, web analytics, and marketing automation platformsProven experience writing high-quality blogs and articles     Bilingual proficiency in English and German (for content creation, translation, and collaboration)Superior oral and written communication skills with an innate attention to detailPreferred qualificationsExperience in the online/digital marketing/advertising industryAt least 2 years of marketing or product management experience in the internet, software, media, and high-tech industriesAccomplished range of skills from strategic thinking to creative and detailed executionAbility to manage time and multiple priorities with a variety of internal and external stakeholdersAbility to present ideas to various levels of an organization to explain and gain support for initiativesThe demonstrated ability to work independently and autonomouslyBenefitsCompetitive salary package aligned with the candidate's qualifications, experience, and the market value of the role.Continuous training and professional development opportunities.Supportive and inclusive team and colleagues.Clear development plan in the short, medium, and long run.Participation in coaching and mentoring schemes.Opportunity to work with a global team and contribute to the growth of a leading technology company. It is important for the applicant to hold a national or EU passport, have a valid work authorization, and be within commutable distance. The successful candidate will be subjected to background verification in compliance with the national legislation and market standards.Join ManageEngine Europe today and be part of a company that is revolutionising the way businesses operate. Together, let's shape the future of business software Learn more about us: