Category Growth Lead

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma - The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen

**What you’ll do**:

- ** Lead the growth of the German market** by identifying opportunities and implementing initiatives that drive sustainable business expansion.
- ** Manage a high-performing team of 5** focused on business optimization and new initiatives to fuel growth.
- ** Conduct market research** to identify new business opportunities, emerging trends, and potential growth areas that align with Emma’s brand proposition.
- ** Supervise back-end and consumer-facing operations** by working closely with third-party suppliers to streamline processes and ensure smooth collaboration.
- ** Build and develop strategic business relationships** to strengthen Emma’s market position and business reach.
- ** Stay informed on industry trends** by researching related events, publications, and announcements to identify trendsetting ideas.
- ** Analyze business opportunities** by reviewing market strategies, deal requirements, and financials to make informed decisions about potential partnerships and deals.

**Who we are looking for**:

- ** 6+ years of experience** in consulting, management, start-ups, or digital marketing, with experience in a leadership role at a successful start-up or e-commerce company.
- ** Passion for fast-scaling business models** and the drive to execute at a high level in a dynamic environment.
- ** Rational and effective thinker** who can develop and execute strategies with a focus on achieving both short-term and long-term goals.
- ** Self-starter** who thrives working independently and takes initiative to solve problems and drive results.
- ** Curious and hungry to learn,** constantly seeking personal and professional development.
- ** Proficiency in Excel** for advanced data analysis and reporting.
- ** Strong negotiation and management skills,** with the ability to train and coach team members while maintaining a growth mindset.
- ** Excellent analytical skills** and a quick learner who can adapt to changing business conditions.
- Fluent **German speaker** (min. B2).

**What we offer**:

- We offer a welcoming and collaborative environment were we are honest and direct. We prefer no ego and no politics. We want to excel as a team.
- We know that Emma isn’t for everyone. But if, like us, you love the thrill of a challenge, chase accelerated growth and thrive in driving change: stop looking further. We're the team that will make you discover the top of your game.
- You will become part of a group of ambitious and inspiring leaders and will be supported in your personal development. Just as we want you to make Emma grow and succeed, we will make you grow and succeed.
- Our hybrid work policy (22 days of remote work per quarter) allows flexibility, and fosters productive collaboration across teams and locations. This role is based in our Frankfurt office.