Senior Demand Generation Specialist
Vor 4 Tagen
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
As the **Sr. Demand Generation Specialist **within PTC ALM (Application Lifecycle Management) Segment, you will be responsible for executing demand generation programs that drive marketing sourced pipeline and leads.
Reporting to the ALM Marketing Director, you will work closely with stakeholders across the marketing team to bring innovative programs and campaigns to life. You will work with the team to develop the go-to-market strategy and campaign execution plans that engage target buyers and help move them through the buyer’s journey.
**Your Day-To-Day**:
- Execute and manage multiple demand generation campaigns by identifying targets, media partners, and tactics, across different marketing channels
- Analyze, optimize, and report results from all demand gen/digital marketing campaigns
- Ownership of external media: monitor and optimize spending, update content, and manage stakeholder relationships
- Continuously research tactics and best practices
- Help manage the campaign's budget and provide closed-loop communication about spending and planned allocations
**What We’re Looking For**:
- A self-starting, detail-oriented professional that demonstrates a data-driven approach to marketing campaign design, analysis, and reporting
- 3+ years’ experience in Digital Marketing and Demand Generation
- Great communication skills and ability to collaborate with cross functional teams in daily work
- Experience with LinkedIn and Google advertising
- Experience with Hubspot/SFDC/Eloqua is preferred
- Fluent English written and verbal skills
LI-DNI
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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