Supervisor Data Analytics

vor 1 Woche


Leverkusen, Deutschland Mazda Motors (Deutschland) GmbH Vollzeit

“I am responsible for the strategic development of personalized communication for current and prospect customers. My current main project is to manage the implementation of a marketing automation platform and respective processes across Europe.”

S. KLAMA, COMMERCIAL CUSTOMER EXPERIENCE, CUSTOMER INTERACTION MANAGEMENT (CIM)

PASSION INSPIRED BY YOU

Mazda - since our foundation in Hiroshima, Japan, in 1920, our focus has been creating an exceptional customer experience. Today we make cars that combine distinctive design and innovative technology with pure driving pleasure - to the delight of customers across the globe. We are powered by passion, and are passionate about people. We stand for unconventional thinking and the determination to overcome challenges together as a team.

As Mazda’s European headquarters, we develop strategies, concepts and processes that deliver long-term success. Over 200 employees based in Leverkusen, Germany, engage in continuous dialogue with our National Sales Companies and Independent Distributors throughout Europe, and with our parent company in Japan.

DO YOU ENJOY A STEEP LEARNING CURVE AND CHALLENGING TASKS?
THEN JOIN OUR DIGITAL BUSINESS DEPARTMENT IN LEVERKUSEN AS

SUPERVISOR DATA ANALYTICS (F/M/D)
DIGITAL BUSINESS INSPIRED BY YOU - YOUR TASKS
Hands on developing of analytics deliverables including dashboards, reports, measurement plans etc.
Analyse the digital effectiveness and conversion results on campaigns / personalization activities (effectiveness insights, attribution modelling etc.) and recommend strategies to optimise these in the future
Consolidate and package up insights, analytics outputs, and action items into a well-organized, consumable package with actionable recommendations and strategies for marketers
Be a part of exciting international analytical projects that aim to establish customer centric
Create and maintain actions based on web behaviour used to trigger campaigns and/or enrich customer profiles
Responsible for Oracle Infinity Analytics, Google Analytics, and the website data layer
Manage web analytics and tagging strategy development and implementation
PASSION MEETS POWER - YOUR PROFILE
Your personality, the ability to think analytical and conceptional paired with flawless communication skills in an international setting
Min. 3-5 years of relevant professional experience in a similar field in marketing analytics or multi-market commercial analytics operations University degree in Business Administration, Economics, Mathematic or equivalent
Experience in Data Analysis and analytical projects using SQL, Python, PySpark and/o Databricks, as well as visualization tools such as PowerBI
Capable of solving challenging business questions with tailored analytical solutions
Operational knowledge of web platforms and/ or eCommerce operations
Good knowledge of and experience in agile/ scrum project management
Personalized customer journey mindset and experience in channel/touch-point orchestration
Proven record of successful stakeholder management, agencies, and 3rd parties in an international environment
Proven operational experience of website user journey performance improvement management
Preferably experience in using tools for web analytics such as Oracle Infinity, Google Analytics, Google Tag Manager, Adobe Analytics

**Start date**: as soon as possible

WORK WITH US - YOUR ADVANTAGES
WORKING ENVIRONMENT
38-hour working week, flexible working hours, working-from-home options, onboarding programme, sabbaticals
AWARDS
YOUR APPLICATION

Should you have any questions, please do not hesitate to contact Viola Müller on

+492173943760


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