Intern Digital Advertising

“The tasks are exciting and varied - for specific carlines, for example, I support product launch activities for new models, facelifts, special version programs and more, with the aim of maximizing profitability. Plus, we work in international teams, so I interact with diverse departments and markets every day.“

O. AL-SHAIBANI, COORDINATOR, PRODUCT OPERATIONS AND PRICE MONITORING / COMMERCIAL CUSTOMER EXPERIENCE

PASSION INSPIRED BY YOU

Mazda - since our foundation in Hiroshima, Japan, in 1920, our focus has been creating an exceptional customer experience. Today we make cars that combine distinctive design and innovative technology with pure driving pleasure - to the delight of customers across the globe. We are powered by passion, and are passionate about people. We stand for unconventional thinking and the determination to overcome challenges together as a team.

As Mazda’s European headquarters, we develop strategies, concepts and processes that deliver long-term success. Over 200 employees based in Leverkusen, Germany, engage in continuous dialogue with our National Sales Companies and Independent Distributors throughout Europe, and with our parent company in Japan.

DO YOU ENJOY A STEEP LEARNING CURVE AND CHALLENGING TASKS?
THEN JOIN OUR DIGITAL BUSINESS DEPARTMENT IN LEVERKUSEN AS

INTERN DIGITAL ADVERTISING - DCO & AUDIENCE TARGETING (F/M/D)
DIGITAL BUSINESS INSPIRED BY YOU - YOUR TASKS

Support the European Audience Targeting & DCO Team at Mazda and its digital advertising operations across all European markets to deliver targeted and personalized media experiences with the right creative to the right audiences at the right time.

Support the team in driving Media efficiency, through the implementation of a Dynamic Creative Optimization tool (DCO) for hyper-personalized paid media experiences
Support the rollout across Europe, the daily operations of the DCO thereafter and collaborate with Brand Engagement Team to ensure asset and creative availability
Engage with the Consumer Intelligence Team and the Brand Engagement team to ensure the right consumer audience are targeted at the right time with the right creative variations
Provide reporting and presentations on project progress, problems, and solutions to Consumer Targeting Manager
Organise and support regular project meetings with cross-functional team at Mazda Europe as well as European markets
Support designing Digital Advertising Strategy, Roadmap & Architecture for Europe and linking it seamlessly with the DCO capabilities to drive cost-efficiency, high real-time automation & conversion
Engage in benchmark analyses for latest trends, and Programmatic strategies, channels and technologies
Monitor closely the industry’s evolution and responses to ongoing changes of privacy protection and engage in the best strategy for Mazda in Europe
Work with the wider Digital Analytics team to measure segment and campaign performance
Create newsletters for all European markets around DCO Roll-out and Programmatic Advertising highlights
PASSION MEETS POWER - YOUR PROFILE
University degree with focus on Marketing & Advertising, Media Science and/or comparable qualification
Preferably experience or high enthusiasm in Media and/or Advertising trends
Comfortable presenting in front of audiences
Strong consumer focus - persuasive, plausible, calm and pragmatic with strong analytical, interpersonal affinity
Data-driven and creative mindset
Advanced command of MS Excel and MS PowerPoint
A passion for digital Advertising and customer-centric strategies

**Start**: asap, for 6 months

WORK WITH US - YOUR ADVANTAGES
WORKING ENVIRONMENT
38-hour working week, flexible working hours, onboarding programme
AWARDS
YOUR APPLICATION

Should you have any questions, please do not hesitate to contact Maria Voigt on

+492173943686