Aktuelle Jobs im Zusammenhang mit CRM Insights Strategist - Berlin - ON RUNNING
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CRM Insights Strategist
Vor 6 Tagen
Berlin, Deutschland On Vollzeit**At a Glance**: As CRM Insights Strategist you will play a key role in On’s continued focus on new customer growth and retention. As part of the CRM team, you will manage the Global CRM strategic data and customer insights roadmap, working closely with the Data team. Your mission will be to leverage data and tools to create meaningful consumer journeys...
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CRM / Data Strategists - 100 remote, ASAP, 6+ months
vor 14 Stunden
Berlin, Berlin, Deutschland wynwood tech VollzeitDear CRM / Data Strategists, We are currently looking for multiple CRM / Data Strategists for one of the leading tech companies in Germany. The position is 100% remote and long-term. QUICK FACTS:- Freelancing/Contracting- Start: ASAP- 100% remote- Duration: long-term 6+ months- Capacity: full-time, part-time also possible- Language: English- Central...
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Strategist
vor 9 Stunden
Berlin, Deutschland Strichpunkt Agentur für visuelle Kommunikation GmbH VollzeitAls Strategist bei STRICHPUNKT überzeugst du mit deiner analytischen Denkweise und deinem Ideenreichtum. Erfolg ist für dich, wenn alle gemeinsam die strategische Ausrichtung für einen Kunden vorantreiben und jeder mit seiner Qualifikation diese nachhaltig gestaltet. Deine Begeisterung für Marken, Design und Visionen treibt dich an. Wir beschreiben hier...
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CRM Strategy Director
vor 3 Wochen
Berlin, Deutschland Who+Why | Talent | Culture | Comms VollzeitDrive customer engagement and lifecycle strategy for a globally recognised brand, shaping end-to-end CRM experiences across Germany.Who?This integrated agency blends global scale with the agility of high-performing local teams across Berlin, Munich and Frankfurt. Their work sits at the intersection of data, technology and creativity, helping major consumer...
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CRM Strategy Director
vor 4 Wochen
Berlin, Deutschland Who+Why | Talent | Culture | Comms VollzeitDrive customer engagement and lifecycle strategy for a globally recognised brand, shaping end-to-end CRM experiences across Germany. Who? This integrated agency blends global scale with the agility of high-performing local teams across Berlin, Munich and Frankfurt. Their work sits at the intersection of data, technology and creativity, helping major consumer...
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Social Strategist
vor 9 Stunden
Berlin, Berlin, Deutschland AKQA VollzeitAt AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Strategists at AKQA make our client's business their...
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SENIOR EXPERIMENTATION
Vor 6 Tagen
Berlin, Deutschland Up Reply VollzeitAls Senior Experimentation & Personalization Strategist bist du für die Optimierungsstrategie der gesamten User Experience unseres Kundenstamms verantwortlich und bist deren erste*r Ansprechpartner*in Dabei arbeitetest du eng mit deinen Kolleg*innen aus den Bereichen Insights & Analytics , Konzept & UX, Development sowie PM zusammen und entwickelst...
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Technical CRM Manager
vor 2 Wochen
Berlin, Deutschland Clark Germany GmbH VollzeitYour tasks We’re looking for a hands-on, detail-oriented Technical CRM Manager (m/f/d) with solid experience in Salesforce Marketing Cloud (SFMC) to join our growing CRM team. This role is key to building and maintaining scalable, personalized, and data-driven communication across channels - supporting customer engagement, retention, and growth. As part of...
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Creative Strategist
Vor 6 Tagen
Berlin, Deutschland PlayTheHype VollzeitPlayTheHype ist eine junge Agentur, die sich Marketing von und für die Generation Z auf die Fahne geschrieben hat. Wir bringen Brands an Hype, Creator: innen an Brands und überlegen, wie die Kampagne von morgen aussehen soll. Seit unserer Gründung vor 2 Jahren sind wir mittlerweile auf knapp 40 Leute gewachsen, mit zwei tollen Büros in Hamburg und in...
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Creative Strategist
Vor 6 Tagen
Berlin, Deutschland PlayTheHype VollzeitPlayTheHype ist eine junge Agentur, die sich Marketing von und für die Generation Z auf die Fahne geschrieben hat. Wir bringen Brands an Hype, Creator: innen an Brands und überlegen, wie die Kampagne von morgen aussehen soll. Seit unserer Gründung vor 2 Jahren sind wir mittlerweile auf knapp 40 Leute gewachsen, mit zwei tollen Büros in Hamburg und in...
CRM Insights Strategist
vor 3 Wochen
**Stellenbeschreibung**: At a Glance: As CRM Insights Strategist you will play a key role in On's continued focus on new customer growth and retention. As part of the CRM team, you will manage the Global CRM strategic data and customer insights roadmap, working closely with the Data team. Your mission will be to leverage data and tools to create meaningful consumer journeys and increase loyalty, repeat purchase and retention, as well as supporting growth initiatives. You will be working with other Digital and DTC teams to shape strategies and actions around your findings, making sure that the customer experience is always at the center of the decision-making process. The position can be based in either Zurich or Berlin. Your Team: As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed - what else? Your Mission:
Be a strong sparring partner for the data team and build out a customer insights engine & customer health measurement frameworks for DTC
Work cross-functionally with internal teams (Acquisition & Activation, Membership, Digital Product, Content, Brand, Retail, etc) to ensure CRM is driving key business decisions and informing strategic tactics across all relevant channels and touchpoints
Define T&L testing frameworks, identify CRM data enrichment needs and monitor how different audiences are developing.
Support (CRM) Activation and develop a data-driven CRM Lifecycle strategy to drive customer's loyalty and retention, using models such as CLV
Work closely with the team around Membership in defining the programme strategy and delivering our overall membership growth plan, as well as working with CRM Activation to create a meaningful lifecycle strategy for its members
Deep dive into user data and analyse customer behaviour to create targeted strategies that drive desired behaviour and regional optimisations e.g. through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
Define and continually refine key performance metrics and Measurement Frameworks to monitor overall CRM and business health, and present CRM marketing performance to the wider team
**Your Story**:
You have 4+ years of experience in a strategic data driven Marketing or Business Analyst Role in an Ecommerce business, with a strong understanding of the data and marketing technology ecosystem
Even in the most ambiguous situation, you make educated decisions, using data to identify the root cause of a problem before creatively and efficiently identifying the solutions with the biggest possible impact.
You have expert knowledge of database management and proven experience in segmentation and audience targeting
You have a strong desire to innovate and are comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects simultaneously
A firm believer in the power of data, you use it to inform your decisions and back up your intuition
Your forte is building lasting relationships, a skill that comes in very handy when it comes to managing the expectations of a variety of stakeholders
You can see the bigger picture, but you know it's the fine details that really matter.
You are experienced with data visualisation and digital reporting tools
