CRM Insights Strategist

**Stellenbeschreibung**: At a Glance: As CRM Insights Strategist you will play a key role in On's continued focus on new customer growth and retention. As part of the CRM team, you will manage the Global CRM strategic data and customer insights roadmap, working closely with the Data team. Your mission will be to leverage data and tools to create meaningful consumer journeys and increase loyalty, repeat purchase and retention, as well as supporting growth initiatives. You will be working with other Digital and DTC teams to shape strategies and actions around your findings, making sure that the customer experience is always at the center of the decision-making process. The position can be based in either Zurich or Berlin. Your Team: As you might expect from a running brand, the E-Commerce team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data scientists and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed - what else? Your Mission:
Be a strong sparring partner for the data team and build out a customer insights engine & customer health measurement frameworks for DTC
Work cross-functionally with internal teams (Acquisition & Activation, Membership, Digital Product, Content, Brand, Retail, etc) to ensure CRM is driving key business decisions and informing strategic tactics across all relevant channels and touchpoints
Define T&L testing frameworks, identify CRM data enrichment needs and monitor how different audiences are developing.
Support (CRM) Activation and develop a data-driven CRM Lifecycle strategy to drive customer's loyalty and retention, using models such as CLV
Work closely with the team around Membership in defining the programme strategy and delivering our overall membership growth plan, as well as working with CRM Activation to create a meaningful lifecycle strategy for its members
Deep dive into user data and analyse customer behaviour to create targeted strategies that drive desired behaviour and regional optimisations e.g. through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
Define and continually refine key performance metrics and Measurement Frameworks to monitor overall CRM and business health, and present CRM marketing performance to the wider team

**Your Story**:
You have 4+ years of experience in a strategic data driven Marketing or Business Analyst Role in an Ecommerce business, with a strong understanding of the data and marketing technology ecosystem
Even in the most ambiguous situation, you make educated decisions, using data to identify the root cause of a problem before creatively and efficiently identifying the solutions with the biggest possible impact.
You have expert knowledge of database management and proven experience in segmentation and audience targeting
You have a strong desire to innovate and are comfortable to work in a fast-paced, high performance environment managing and tracking multiple projects simultaneously
A firm believer in the power of data, you use it to inform your decisions and back up your intuition
Your forte is building lasting relationships, a skill that comes in very handy when it comes to managing the expectations of a variety of stakeholders
You can see the bigger picture, but you know it's the fine details that really matter.
You are experienced with data visualisation and digital reporting tools