Pr & Communications Leader for Dach Region, (M/F) /d

General Information
Req #
WD00078631
**Career area**:
Marketing
**Country/Region**:
Germany
**State**:
Baden-Wurttemberg
**City**:
Stuttgart
**Date**:
Tuesday, February 18, 2025
**Working time**:
Full-time
**Additional Locations**:

- Germany

Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
Description and Requirements
We’re looking for a strong professional to drive external and internal communications throughout our DACH (Germany, Austria & Switzerland) business.
Attitude and adaptability is key. This is a role that demands a creative, innovative, flexible, “can-do” approach. One day you’ll be working with marketing leads to design and implement innovative socially led B2C campaigns, the next briefing key business media on our objectives. You will work closely with the senior leadership of our German business, proactively setting the strategy for communications, exploring new ways to communicate with key audiences in the region and, driving greater awareness of the Lenovo story - and our transformation from products to a services and solutions led technology powerhouse.
Reporting to the EMEA Director of Communications and based in, or near to, Stuttgart, the role offers autonomy to set the direction and style of communications in the region, requiring close collaboration and negotiation with local business leaders, marketing managers, and product teams across Lenovo’s diverse portfolio - from PCs, data centers, solutions and services.
**Your day to day responsibilities will include the following**:Local Communications Leadership**:
Develop and execute a communications strategy tailored to the DACH region, focused locally, but aligned with EMEA, and global priorities.
Show why we matter to the market, highlighting Lenovo’s wins, strengths, and unique business profile in DACH to foster a more localised market presence.
**Integrated Amplification**:
Work with marketing heads to develop and drive integrated campaigns across both B2B and B2C audiences
Lead efforts in social media in partnership with the local marketing team, integrating these into broader marketing initiatives. Embody the PESO model.
Media Relations
Build and maintain strong relationships with key stakeholders - media contacts and influencers across Germany, Austria, and Switzerland.
**Executive and Corporate Communications**:
Guide executive communications to increase visibility for local leadership.
Provide corporate PR support, ensuring alignment with Lenovo’s overarching communication goals and messaging.
**Government Relations Support**:
Work with government relations specialists to develop and execute a shared media outreach plan, fostering understanding of Lenovo’s role in key areas such as innovation and sustainability.
**Measurement and Reporting**:
Monitor, analyse, and communicate PR results on a regular basis, using insights to refine strategies and demonstrate ROI.
**Internal Engagement**:
Collaborate with sales leaders, HR directors, and site managers to drive internal communications and employee engagement initiatives across the region.
**What is required to be successful in this role**:
7+ years of proven public relations experience, with roles in both agency and in-house settings, preferably in the technology sector and with global companies or international brands.
Strong understanding of the DACH communications landscape, particularly in Germany and Austria. A grounding in technology (PC, data center, services and solutions) communications is a distinct advantage.
Financially savvy - managing budgets to make the most of the funds available
Self-motivated with a results-oriented, problem-solving mindset, capable of delivering under pressure in a dynamic, fast-paced environment
Adept at building trust and fostering strong relationships with senior leaders, blending strategic advisory expertise with hands-on execution.
Demonstrated expertise in earned media and social media amplification - especially in developing new approaches to communications, with a track record of integrating these within campaigns.
Familiarity with government relations, particularly in collaboration with specialists.
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