Head of People

**doinstruct is scaling - fast.**

With our Series A secured and international expansion underway, we're building the systems that will support the software that defines how our global frontline workforce gets trained. We're now hiring a **Head of People** to architect the culture, systems, and leadership infrastructure that will carry us through hypergrowth - with precision, performance, and heart.

While initially titled “Head of People”, this role is scoped to evolve into a VP-level position in line with our growth trajectory and team maturity.

**Why this role is urgent and a game-changer**:
Our founder team has carried the people function to date, supported fractionally. That model has reached its limit.

We’re now looking for a **hands-on, systemically-minded people leader** to:

- Take full ownership of people strategy & operations
- Bring structure, performance focus, and clarity to our org design
- Act as a sparring partner to founders, senior leaders, and team leads

This is a mission-critical role for _doinstruct's_ international expansion. You're not walking into legacy debt. You're stepping in at exactly the right moment — when the people function moves from ad hoc to institutional — and you’ll define that transition from 80 to 150+ FTEs.

**What you’ll lead**:
**People Strategy & Operations**:

- Build scalable processes across onboarding, performance, L&D, compensation, retention
- Select and implement tools to increase automation and efficiency (e.g., Personio, Ashby)
- Define and monitor People KPIs that reflect both performance and cultural health
- Translate founder vision into systems that scale
- Coach and level-up first-time managers and future leaders

**Org Design & Leadership Enablement**:

- Own org architecture and role clarity frameworks
- Guide calibration and workforce planning conversations
- Create rituals and toolkits for feedback, coaching, and performance

**Talent Collaboration & Recruiting Quality**:

- Partner with our TA Lead (Leonard) to ensure high-quality, efficient, equitable hiring
- Drive strategic headcount planning, talent forecasting, and benchmarking

**Executive & Investor Partnership**:

- Interface with investors (HV, Creandum) for org updates, talent benchmarks, and intros
- Bring external insight into compensation, tools, and org maturity

**What we’re looking for**:

- ** Scale-stage expertise**: You’ve helped build a People function in a high-growth environment (Series A B/C+)
- ** Systems over slogans**: You’re not here to “own culture” - You create the structures where culture and performance can thrive
- ** Strategic partner mindset**: You’ve earned the trust of CEOs and SLTs in high-stakes environments. You challenge with context, not ego.
- ** Sustainable building**: You have a track record of scaling performance and culture without burnout or bureaucracy.
- ** Operator’s mindset**: You bring system-thinking, clarity, and execution — with a bias for tools, documentation, and scalable processes.
- ** Fluent in business, not just HR**: You see people as a strategic growth lever. You’re a sparring partner to founders, not just a service provider.
- ** Presence & language**: Fluent in English (German a bonus), ideally Berlin-based or willing to relocate

**Backgrounds we love**:

- Early-stage People leads or VPs from scaling startups
- Strategically-oriented talent or org consultants (e.g., from McKinsey, BCG) who’ve made the move into in-house People roles

**What success looks like (6-12 months)**:

- Performance and onboarding systems rebuilt for scale
- Clear leadership communication rituals and performance expectations rolled out org-wide
- Leadership enabled with toolkits and rituals for effective feedback, coaching, and reviews
- People KPIs established and reported regularly to founders and investors
- Strong partnership in place with TA and SLT; culture and performance scaled without dilution

**Why this role at doinstruct?**:

- **Build from zero**: You’re not inheriting debt — you’re building the blueprint
- **Strategic seat at the table**: You’re not “HR support,” you’re core to growth
- **Global impact**: Help double the team and shape our international expansion
- **Growth runway**: Depending on fit, this role could evolve into a VP-level position

At doinstruct, you’ll shape not just a People function — but a legacy of how trust, performance, and leadership scale together.

**Who you’ll work closely with**:
**1. Founders**:
**Charlotte** (CEO)**, Mona** CPO (Product), **Daniel** (CTO) - Committed to People as a business priority; Mona will be your direct manager and sparring partner

**2.**Your team**:
**Leonard** (TA Manager) - Responsible for hiring pipeline, benchmarks, and process design

**Anne** (People & Culture Manager) - Responsible for all things People at doinstruct

**3. Other**:
**SLT across all functions** - For org design, leadership enablement, and performance systems

**VC stakeholders -** HV, Creandum (regular syncs a