Director Marketing

We are home24, a leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries and in 2018, we became a publicly listed company in Germany. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 100,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.

**Director Marketing - Conversion & Retention (M/F/d)**

**Responsibilities**:

- Own and drive home24’s retention strategy, customer development and marketing sales campaigns to maximize customer lifetime value
- Refine and implement our lead generation strategy to maximize impact of the personalization and CRM activities with an addressable database for direct marketing of 8 million contacts
- Optimize and scale homeCLUB, the loyalty program of home24 and its subsidiaries
- Establish strategies and systems to hyper target 1-1 communication to execute highly personalised customer journeys
- Implement and maintain a performance measurement framework to generate customer insights, evaluate impact of activities of your responsibility and make outcomes transparent within the organization
- Continue to innovate and to develop our state-of-the-art tech stack
- Utilize data to constantly improve performance and automate processes
- Lead, mentor and inspire a team of approx. 15 members to excel by setting smart goals and giving continuous feedback and guidance

**Profile**:

- You have a degree in business administration or a related field and bring substantial relevant professional experience, preferably in a fast-paced, e-commerce company
- Your track record in organising, structuring and developing high performing teams is outstanding
- You posses a very strong strategic and data-driven mindset with excellent business acumen and the ability to break down complex topics into actions for the business
- You are able to communicate complex quantitative analyses in a clear, precise, and actionable manner
- Your sense of responsibility and ownership enables you to act as a respected leader across your teams and the entire business
- You possess excellent communication skills and are able to speak German and English fluently

What we offer you
- The chance to make an impact in a highly motivated team of professionals
- An open-minded culture read to incorporate new and creative ideas
- A brand new office space with modern amenities and campus feeling close to the Berlin S-Bahn train station Landsberger Allee
- A flexible hybrid working model with room for remote work in Germany or abroad within the EU
- Extensive learning opportunities from our home24 academy and external partners
- Room for growth and development within your role through regular feedback rounds
- City mobility with a subsidized BVG ticket and our eco-friendly bike leasing program #ridinghome
- Company benefits include a pension scheme, 25% off the home24 assortment, and employee discounts at partner organizations

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

**You can find all job offers on our **career site****

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Andrew Thomas