Brand Marketing Specialist

WELCOME TO GENESIS MOTOR EUROPE

We are Genesis. In our world, we are customer-oriented; there is no compromise. We constantly think about how we can find the perfect balance between the needs of our consumers and the technological feasibility, and strive for innovation, by closely observing the expectations of our customers and realizing ambitious technological developments.

Become part of our story and join our international team in Offenbach/Main

**Brand Marketing Specialist (M/F/d)**:
At **GENESIS CCO Team**, our team operates under the direct leadership of the Chief Creative Officer, whose visionary goal is to infuse GENESIS brand with the exhilaration and excitement it deserves.

Our approach revolves around the development of special vehicles, the creation of brand lifestyle products, forging intriguing partnerships, and effectively communicating these activities to captivate our global audience.

As a** Brand Marketing Specialist**, you will play a pivotal role in the development of CCO brand communication from concept development to implementation.

If you're passionate about automotive creativity and crave the thrill of shaping the future, we invite you to join us on this exhilarating journey.

**_We want you to:_**:

- Brand communication concept Development : Collaborate with cross-functional teams to conceptualize and plan brand communication activities including special vehicles (concept car, show car) and GENESIS lifestyle product. Developing innovative communication concepts that align with our brand image and goals
- Brand communication implementation : Oversee project management aspects of the brand communication including scheduling, logistics, venue selection, transportation, setup, and teardown. Ensure all elements run smoothly to create memorable experiences
- Budget Management: Develop and manage budgets for projects, ensuring cost-effectiveness and adherence to financial guidelines
- Vendor and Agency Management: Identify and manage relationships with vendors, agencies, and suppliers to ensure the successful execution of brand communication
- Holistic Content Management: Ensure comprehensive content management during events, focusing on the effective use of materials and resources to enhance the brand experience
- Content Creation and Resource Utilization: Create new content derived from brand communication activities and strategically utilize it across various marketing channels to maximize its impact
- Reporting and Analysis: Monitor and analyze the effectiveness of brand communication, providing insights and recommendations for continuous improvement
- Prepare post-project reports for GENESIS HQ and NSC
- Brand Consistency: Ensure that all brand communication including event elements align with the company's brand guidelines and messaging
- Communication: Regularly communicate internal team and headquarters in Korea to provide updates on event progress, budget status, and key performance metrics

**_About you:_**:
Adaptable, determined and eager to learn, you’re not afraid to tackle any task that comes your way. A true team player, your keen eye for detail will lead the way to better decisions as you support others across your department and the wider business.

You will also need to have:

- A University Degree in Business Administration, Marketing Communication or comparable
- Minimum 3 years demonstrated experience working in a marketing role, preferable in the automotive industry
- Experience in overall project management, inclusive of budget management, post analysis reporting and recommendations for improvement back to management level
- Thorough understanding of automotive Marketing operations and processes
- Superior understanding of Marketing KPI’s and their usage in evaluating marketing performance
- International experience, excellent intercultural/interpersonal and negotiation skills
- Open-minded and flexible to work in a fast-paced and dynamic environment
- Good organizational skills, task oriented, pays close attention to details while exposed to numerous interruptions
- Willingness to overseas travel for content creation, events, meetings, workshops and trainings.
- High proficiency in Microsoft Office
- Excellent presentation skills
- Self-motivator who can work independently of supervision
- Team oriented working attitude
- Fluency in English language; any other language is an advantage

If you wish to know more about Genesis, stay connected via our social media channels