Spanish Content Strategy Lead

**Why Headout?**:
**What we do is important**:
In an increasingly digital world, there is a desperate need to augment our human experience by getting us to interact with the real world around us and the people in it. At Headout, our mission is to be the easiest, fastest, and the most delightful way to **head out** to our next real-life experience. We do this by running a managed marketplace to the world's most exceptional real-life experiences — from immersive tours to museums to live events and everything in between.

**We've got scale, fast growth, and solid fundamentals**:
Headout has served tens of millions of guests from 196 countries (every single sovereign state on the planet) on one of our experiences across 100+ cities in 14 languages. Today, we have sales of 100s of millions of $s a year and are growing rapidly. Contrary to the norm, we deliver this scale and growth while being profitable. We've been unit profitable for 18 months + and have recently turned EBITDA profitable as well. We have raised $60M+ from top-tier investors and are building a durable company for the long term - because that's what our mission needs and deserves.

**Now is the right time**:
While we have a fast-growing business, we are still very early in our journey with a large upside to capture and have a team that is small enough for you to have an indelible outsized impact on our journey. We are not too early, we are not too late.

**Our culture**:
**Why be a Content Strategy Lead at Headout?**:
**Content Strategy Leads**play a key role in shaping how our brand connects with audiences across different languages. In this role, you will be responsible for ensuring that our **Spanish content**:

- whether ad campaigns, website copy or user communication - is both culturally relevant and engaging for our target language markets.

This role is part of the Headout** Localization Team**, which oversees the adaptation of marketing, website, and product content into multiple languages to enhance user experience worldwide. Reporting to the Senior Manager, you will collaborate with language managers and operations and project leads to ensure high-quality, impactful localization. As a specialist in this team, you refine content strategies, craft UX-focused copy, and implement SEO best practices to maximize visibility and performance.

You will work cross-functionally with product, design, and marketing teams to optimize content and track performance metrics. With a strong foundation in SEO, data analysis, and user behavior insights, you'll play a crucial role in improving the impact of our localized content.
- **Own the strategy for localized Spanish content**, ensuring that our messaging is impactful, culturally relevant, and optimized for user experience.
- **Craft engaging UX and marketing copy** in Spanish that aligns with brand voice and enhances usability.
- **Conduct audits and SEO localized content** to improve organic traffic and rankings.
- **Analyze user behavior trends and performance data** to refine content and marketing strategies.
- **Implement A/B testing**, evaluate performance, and iterate based on data-driven insights to improve conversion and engagement.
- **Work closely with product, design, and marketing teams** to integrate localization efforts seamlessly and enhance efficiency.
- **Develop a strategic roadmap** to drive growth and user retention.

**Who are we looking for?**:

- **Native Spanish speaker**with excellent English speaking and writing skills.
- **5+ years of experience**in marketing translation, localization, or UX writing.
- **Expertise in translation/localization tools**, with knowledge of CAT tools and design localization workflows.
- **Data-driven mindset**, preferably with experience analyzing content performance metrics using Looker, Mixpanel, or similar tools.
- **SEO and performance marketing knowledge** to optimize content for search and engagement.
- **Strong project management skills** to ensure efficient content localization, aligned with business goals.
- **Excellent communication and collaboration skills**, comfortable working with multiple stakeholders and influencing cross-team processes.

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