Marketing Analytics

At **Statista**, we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters - keep writing it as part of our team.

Are you ready to join us?

**Your Job**
- Design and maintain comprehensive marketing performance dashboards, with a focus on engagement, segmentation and operational KPIs to evaluate strategic effectiveness across digital channels.
- Lead the implementation, governance, and enablement of marketing analytics platforms (Amplitude, Mixpanel), and deliver actionable insights for marketing analytics platforms into CDP enrichment and audience segmentation to enable personalized target and improved campaign ROI.
- Conduct deep-dive analyses into user acquisition, retention, funnel behavior, identifying actionable insights and optimization opportunities, and presenting findings and recommendations to senior stakeholders.
- Own and optimize the OneTrust cookie consent and preference management platform, ensuring ongoing compliance with GDPR, CCPA, and other global privacy regulations, while monitoring tracking cookie consent performance.
- Collaborate cross-functionally to ensure marketing data quality, accessibility, and alignment across platforms and to establish tracking plans and data requirements.
- Own marketing attribution modelling, customer journey analysis, budget spend modelling and engagement forecasting.
- Maintain and evolve the marketing tech stack, ensuring optimizing and integration while serving as a SME on marketing analytics tools.

**Your Profile**
- 4+ years of experience in marketing analytics, preferably in a B2B SaaS or media/data organization.
- Proven experience implementing and launching marketing analytics technologies and managing their performance and adoption with strong understanding of MarTech landscape and some tech stack management.
- Strong implementation and usability knowledge of Digital Analytics platforms (Amplitude, Mixpanel).
- Proficiency in SQL and marketing data platforms (Google Analytics 4, BigQuery).
- Hands-on experience managing cookie consent platforms (preferably OneTrust) and a thorough knowledge of privacy regulations (e.g., GDPR, CCPA).
- Experience working with CDPs, CRM, data visualization tools and automation platforms.
- Expertise in marketing attribution, cohort analysis/creating, and conversion funnel analytics.
- Strong business acumen with the ability to translate data insights to into marketing strategies with excellent communication and stakeholder management skills.

**Your Team**

The Global Revenue Division generates and maximizes Statista's revenue. Our teams from Sales, Client Success, Marketing, and Operations collaborate to bring Statista to the people: We create awareness and interest for Statista with marketing campaigns, webinars, and other means. We showcase Statista to new customers and help them find the right product for their specific needs, while ensuring our clients are happy and stay with us for a long time.

**What we offer**

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work Join us and benefit from:

- Work from abroad 10 days a year (up to 30 if your family lives abroad)
- Hybrid work and flex-time
- International team and social events
- Career & training opportunities
- Attractive locations and modern offices
- Mental health support with OpenUp