Team Lead Marketing Data Analytics

vor 2 Wochen

Hamburg, Deutschland Heinemann Vollzeit

For Hamburg Headquarters we are recruiting a**Team Lead Marketing Data Analytics (M/F/d)**

Your new job includes
- Are you passionate about transforming data into actionable insights? Do you thrive in a dynamic environment where your expertise can shape the future of travel retail? We’re looking for a visionary **Team Lead in Marketing Data Analytics (M/F/d)** to join our team and drive our data-centric culture forward.
In particular, you will- build and lead a team of two Digital Analysts who will work with you to deliver high-value data insights and foster a culture of innovation and excellence
- develop and implement scalable, cutting-edge analytics systems to enable data-driven decisions and support digital initiatives
- analyze data to support personalization strategies and prepare and communicate insights in an understandable form for the business
- develop a data strategy to solve complex problems and drive continuous improvement
- analyze growth drivers for digital products and use them to influence product decisions
- advise on A/B testing, analyze results and identify opportunities for improvement with a focus on personalization

What you should bring along
- Degree in economics, computer science or mathematics or comparable qualification
- At least 5 years of relevant professional experience in a data-intensive analysis activity, e.g. in the areas of digital analytics, product analytics or business intelligence, preferably in e-commerce
- Good SQL skills and confidence in dealing with nested/repeated data. Experience with BigQuery / Power BI. Good knowledge of A/B testing best practices, working with tools such as VWO, Optimizely, A/B Tasty
- Experience working with onsite user behavior data, from defining tracking specifications, with a strong focus on apps that capture relevant user actions, to generating insights from the data (e.g. with GA Suite, Python)
- Experience with data visualization tools is a plus
- Strong communication skills in German and English and the ability to explain processes, decisions and insights to stakeholders at all levels and with a technical background

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.What you can be excited about

**Attractive employee discounts**

**Flexible working hours**

**Subsidised public transport**

**Extensive training and development opportunities**

**Employer-funded pension

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