Regional Marketing Lead Germany

Spendesk is looking for a
**Regional Marketing Team Lead DE** to help take our growth in Germany to the next level. The overriding responsibility of this role is to build and oversee the execution of demand and pipeline creation programs, based on both inbound and outbound tactics, to exceed growth targets.

**What you will do**:

- Plan and execute the regional marketing strategy, working in close alignment with the global marketing team, as well as the country manager, AEs, BDR and SDR teams.
- Work closely with the regional country manager and sales team to communicate and help drive and support for global marketing strategy, and ensure alignment with sales across all campaigns and projects, feedback loops, lead follow up processes and reporting.
- Partner with global content, PR, community, social, creative, campaigns, performance and website teams to develop and guide local execution of website and programs in market.
- Guide the day-to-day activities of the regional marketing manager and coach them to perform at higher levels.
- Manage the local calendar of events (offline and online) and campaigns with the regional marketing managers.
- In collaboration with global performance team, help set the spend priorities for demand generation programs, including paid search, social, content, video and display to drive the region’s inbound lead flow.
- Deliver local events (in person and online) including event strategy, project management and post-event analysis and reporting.
- Own, drive, and report on key metrics related to monthly business performance reviews, marketing campaigns and programs - from tracking KPIs (including MQLs, marketing-sourced pipeline and revenue, monthly targets and YoY growth) and key learnings.
- Partner with the partnerships team to support parters in region through various marketing programs.
- Set and manage the annual regional marketing budget
- Ensure compliance with GDPR and other relevant regulations

**Your Competency Profie**:

- 8+ years of field marketing experience, preferably in B2B / SaaS
- Team player and dedicated people manager passionate about learning and coaching
- Proven experience in delivering marketing activity, including planning, prioritising and implementing strategy
- Proven experience partnering closely with sales to drive pipeline and revenue growth.
- Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
- Strong team collaboration skills. Self-motivated and extremely resourceful in driving projects forward.
- Deep understanding of local software market, culture, buying behaviours and local marketing strategies.
- Outstanding German & English written and spoken skills
- Experience using marketing and sales tools such as Salesforce and Hubspot
- A positive attitude, team-oriented and optimistic**About Spendesk**
- Spendesk is the 7-in-1 spending solution built for finance teams to make faster, smarter spending decisions. Founded in 2016, Spendesk is now one of the fastest-growing fintechs in Europe, with over 4,000 customers and an international team of 500+ employees based in Paris, Berlin, London, Hamburg, and remote. We’ve raised over €260M from leading investors, and been named a French tech unicorn. And we’re not stopping there

**About our people & culture**
- We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.

**About our benefits**
- Our culture is built on trust, empowerment, and growth — with benefits to match
- 100% reimbursed public transport to the office or bike perk of 30 Euro
- Latest Apple equipment (MacBook Air)
- 28 days of annual leave
- Spendesk card with a monthly €50 allowance for work related spendings
- Monthly budget of €50 for wellness-related spending
- Access to Moka.care (platform for emotional and mental well-being)
- A friendly remote policy
- 3 days onboarding trip to Paris & access to our other offices across Europe
- Great office snacks to fuel your day
- A positive team to work with daily

**Diversity & Inclusion**
- At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.

**What you can expect from the hiring process**:
**1. A video call with one of our Talent Acquisition Partners** to fully understand your career aspirations and answer any questions you have

**2. A ser