Customer Research Specialist

vor 1 Woche

Frankfurt am Main, Deutschland Segula Technologies Vollzeit

**Company Description**
Segula Technologies Experts GmbH - as part of Segula Technologies, a globally operating engineering group in the automotive, energy, rail, shipping and aviation industries with over 10,000 employees - is an independent development and consulting company with approx. 320 employees for customers in the automotive, commercial vehicle and aviation industries with core competences as a system development service provider in design and concept, calculation and simulation, mechanical engineering and construction, electrics and electronics, integration and ergonomics as well as prototyping and validation.
- Develop and execute a repeatable, measurable insights engine for overseas markets.
- Conduct customer research to understand product-market fit, pricing, and positioning.
- Support de-risking of overseas expansion by providing data-backed recommendations.
- Deliver actionable insights to optimize product definition, UX, marketing, sales, and service strategies.
- Design and run customer surveys, focus groups, and co-creation workshops.
- Translate findings into clear, strategic recommendations for leadership decision-making.

**Qualifications**
- Bachelor’s or master’s degree in psychology, Marketing, Business, Human Factors, or related field.
- Experience in customer research, UX research, or market insights, preferably in automotive or mobility sectors.
- Proven expertise in designing and conducting quantitative and qualitative research studies.
- Strong analytical skills with ability to synthesize data into actionable insights.
- Familiarity with EU and overseas customer behaviours, cultural nuances, and regulatory requirements.
- Ability to communicate complex insights in a clear and strategic manner to stakeholders.
- Willingness to travel domestically and internationally as required by the role.

**Additional Information

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