Emea Head of Integrated Marketing, Hoka

Head of Integrated Marketing, HOKA

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Be Good, Do Good community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our five brands (UGG, Hoka, Teva, Sanuk and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:
The Head of Integrated Marketing will lead and drive creation of EMEA brand strategic plans, govern EMEA investment strategy, seasonal strategies and executional alignment with overall company initiatives. This dynamic individual will lead cross-functionally, globally, regionally and locally to drive the HOKA Marketing GTM Planning.

As the voice of the brand they would ensure standardization of the HOKA brand image in EMEA through integrated channel planning to actualize consumer-facing experiences, driving key categories, sustainable and profitable market share growth across EMEA. Leading the EMEA Brand Marketing, PR and Sports Marketing functions to provide efficient and effective communication direction of key activities across all channels across EMEA.

Your Impact:

- Be the central planning function of the region, ensuring to work collaboratively across teams and markets to create and deliver best in class brand and product strategies.
- Lead and steer the alignment of global/local concept priorities and the adaptation of global concepts to local specifics and nuance.
- Sharpen the Brand positioning/perception. Strengthening the connection to athletes, consumers, influencers and partners.
- Drive consumer/channel matrix management. Manage the team to ensure Markets have the proper tools to implement the GTM plans successfully and have the correct level of support during the implementation
- Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
- Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
- Own the EMEA Marketing Working Budget (MWB) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
- Continue to build and lead a world-class team and steer during a transition phase of growth and decentralisation
- Cross-function liaison to connect across markets and channels to ensure consumer-first thinking; driving comms plans that deliver premium brand experiences across all consumer touchpoints
- Reporting and KPIs - developing and evolving frameworks that provide accurate and robust metrics that In turn support analysis of campaign performance
- Market Conversions: operational expansion (e.g. Italy added to channel lead responsibilities, with more planned). Manage smooth onboarding of additional territories
- HOKA Retail: leadership of communication plans and toolbox to drive awareness of new stores and ongoing footfall
- EMEA-led campaigns: more focus on regional Energy Moments and creation of strategy and tools
- Strong thought leadership to embed Deckers culture through proactive spearheading of culture initiatives e.g. Art of Kindness, DEI, sustainability; ensuring this translates into tangible impact on team, brand and company mindset

Who You Are:

- Leader who inspires and motivates those around them
- Collaborative team-player
- Highly effective communicator able to influence key internal / external stakeholders
- Results-driven individual
- Passionate and committed to the role and the organization

We would love to hear from people with:

- Experience working in consumer lifestyle/sport/fashion sector
- Experience with creating marketing strategies and executing 360 Brand-led Marketing Communication Campaign plans
- Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
- Expert understanding of local Market´s’ consumers, cultural environment and commer