Director of Communications

vor 2 Wochen

Berlin, Deutschland MHC Vollzeit

**Innovative, dynamic, creative - that's us**

At the Medical Hair Company, everything revolves around communication and marketing. We plan, coordinate and analyse marketing campaigns, develop advertising concepts and content strategies, produce content and manage social media activities around the topic of medical tourism, especially in the field of hair transplantation. Join our team and write the story of our company with us

**Your challenge**:
Working intensely with our in-house marketing and creative team, you will define the core brand and product communications strategy for German and English-speaking countries as well as the key brand-building milestones. Passionate about the customer, you will drive the team to strong positioning based on deep customer insights. You will lead the customer go-to-market strategy - working with the teams to translate insights into a series of cross-channel projects and campaigns that drive brand awareness, consideration, and user acquisition growth. You will guide a diverse team of creative and product marketing professionals, who will be responsible for implementing your vision. Results-driven and KPI affine, you will use research and metrics as well as channel marketing manager feedback to continuously optimize your creative concepts and campaigns to deliver the brand and product strategy goals.

**Key Responsibilities**:

- Champion the brand, define and bring to life the company's brand communications strategy with a focus on Germany and UK, both internally and externally.
- Lead the product go-to-market strategy. Translate our hair treatment offers to our target customers, through product positioning and communication.
- Systematically gain and effectively utilize target market insights to inform and drive your decisions. Develop a creative and key messaging funnel strategy based on clear strategic positioning and ensure its activation across all touch-points.
- Collaborating with sales and marketing teams, public relations, content marketers, and designers to inspire creative execution and develop campaigns that are in line with the brand image, vision, and promise.
- Monitor and report on brand performance, including tracking key metrics such as brand awareness and consideration
- Defining the brand positioning and thinking strategically about the brand’s functional and emotional benefits.

**Your profile**:

- You have 6-8 years Brand or Product marketing experience (incl. at least 3 years in a leadership position), ideally gained in a consumer brand or a branding agency.
- An outstanding communicator with a collaborative mindset and strong communication skills and top-notch storytelling.
- You are confident in briefing, conducting, implementing and interpreting market research, user interviews and brand tracker research, campaign testing and offline performance measurement, in close collaboration with Analytics. You’ve had tangible experience uncovering deep customer and market knowledge that shapes planning and strategy.
- Fluent in German and English.

Art der Stelle: Vollzeit

Bewerbungsfrage(n):

- Wohnst du zufälligerweise in Berlin?

Berufserfahrung:

- Senior Brand Director: 1 Jahr (Wünschenswert)

Sprache:

- Deutsch und Englisch verhandlungssicher (Erforderlich)

Arbeitsort: Ein Arbeitsort

  • Director of Communications

    vor 1 Tag

    Berlin, Deutschland Canonical - Jobs Vollzeit

    Director of Communications: the person who will redefine the perception of open source in the enterprise. Canonical, the publisher of Ubuntu and a leader in open source solutions and services, is writing the next chapter of its growth story: offering the widest open source portfolio, redefining its corporate image and becoming a public company. We are...

  • Director of Communications

    vor 1 Woche

    Berlin, Deutschland HRG Commercial Services GmbH Vollzeit

    Wir sind die HR Group, eine der am schnellsten wachsenden Hotelbetreibergesellschaften im deutschsprachigen Raum. Zum Portfolio unserer eigentümergeführten Unternehmensgruppe gehören derzeit mehr als 145 Hotels, welche sich in zentral gelegene Stadthotels sowie Hotels und Resorts in beliebten Ferienregionen in Deutschland, den Niederlanden, Polen, der...

  • Communications & Marketing Orchestrator (Director)

    Vor 3 Tagen

    Berlin, Deutschland Climate-KIC Vollzeit

    **Job Title**: Communications & Marketing Orchestrator (Director) **Team**:Communications & Marketing **Contract**: Ongoing **Level**:Advanced Please refer to our Capability Framework **Location**: Amsterdam, Berlin, London (Hybrid) **ABOUT US** At Climate-KIC, we are wholeheartedly committed to building a diverse and representative team and an inclusive...

  • Head of Marketing

    vor 2 Wochen

    Berlin, Deutschland Fritz&Muller Vollzeit

    Head of Marketing & Communication **THE CLIENT** Multichannel B2C Marketing Leader International Platform for Accelerating a new innovative and sustainable economy. **RESPONSABILITIES** Leading a team of social media Create an internal segmentation strategy to ensure the business can easily understand and identify our broad range of customers and how...

  • Director of Communications

    Vor 6 Tagen

    Berlin, Deutschland MHC Vollzeit

    **Innovative, dynamic, creative - that's us!** At the Medical Hair Company, everything revolves around communication and marketing. We plan, coordinate and analyse marketing campaigns, develop advertising concepts and content strategies, produce content and manage social media activities around the topic of medical tourism, especially in the field of hair...

  • Head of Communications

    vor 3 Wochen

    Berlin, Deutschland Change.org Vollzeit

    Change.org is searching for a Head of Communications (gn)to lead the execution of Change.org’s presence in Germany. As a key member of our Marketing & Communications Team, you’ll lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential...

  • Head of Communications

    vor 4 Wochen

    Berlin, Deutschland Change.org Vollzeit

    Change.org is searching for a Head of Communications (gn)to lead the execution of Change.org’s presence in Germany. As a key member of our Marketing & Communications Team, you’ll lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential...

  • Head of Communications

    vor 4 Wochen

    Berlin, Deutschland Change.org Vollzeit

    Change.org is searching for a Head of Communications (gn)to lead the execution of Change.org’s presence in Germany. As a key member of our Marketing & Communications Team, you’ll lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential...

  • Head of Communications

    vor 4 Wochen

    Berlin, Deutschland Change.org Vollzeit

    Change.org is searching for a Head of Communications (gn)to lead the execution of Change.org’s presence in Germany. As a key member of our Marketing & Communications Team, you’ll lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential...

  • Director, Health Policy, Advocacy

    Vor 7 Tagen

    Berlin, Deutschland International Rescue Committee Vollzeit

    The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations...