Vp International Marketing Pluto Tv

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

**About the role**:
We are looking for a dynamic and innovative marketer to help grow awareness and value of one of our streaming brands Pluto TV and develop go-to-market programs.

**About the role**:
Reporting to the EVP & International GM of Pluto TV, this is a key role on the streaming marketing team in defining and executing our international marketing strategy across all international territories. This VP will manage a growing marketing team fully dedicated to international and coordinate the marketing efforts and teams in all regions. We seek to hire an experienced professional with proven track-record experience in developing marketing strategies with strong background in user growth and an inspiring leader who can bring sharp, sophisticated thinking to the team while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).

This person must have strong written and verbal communications skills, the ability to influence others, a passion for branding, marketing, growth strategies, and strong cross-functional leadership.

**Responsibilities**:
Lead and inspire a team of Marketing Managers in charge of all aspects of marketing including: Performance Marketing, Acquisition, Engagement, Brand, Creative and Analytics;
Work closely with Pluto TV GM and leadership team to define the Marketing strategy, set clear priorities and measurable goals for the department, and define the investment and resources requirements to achieve goals and objectives;
**Set the marketing strategy for the region**: define balance across brand/service and performance marketing;
Drive full integrated Marketing and Communication tactics, bringing digital (with emphasis in programmatic and social media platforms) and offline media together to create powerful campaigns;
Create, lead and execute world-class marketing campaigns within a given time and budget;
Establish, implement, and measure the effectiveness of marketing campaigns that drive awareness and acquisition, engagement, and retention;
Develop, manage, innovate and lead strategies to drive audience, grow user acquisition and engagement;
Translate organizational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies;
Delivering the Growth goals around users, CPA, WPU, LTV, Funnel efficiency, Retention and ARPU;
Develop and direct digital and social media marketing priorities & initiatives;
Coordinate with HQ team (marketing, products, growth) to leverage the growth stack and analytics tools;
Own and present to senior leadership key performance metrics around customer acquisition, cost per new customer and customer retention;
Work closely with the senior team, programming, sales, marketing, media relations, research, and all relevant key partners on all marketing related issues;
Support the Business Development function aligned to marketing strategy, research, and execution.

**Requirements profile**:
10+ years of leadership marketing roles in Media/Tech industry or Streaming and Digital environments;
Deep understanding of streaming video landscape in an international enviroment from a business perspective;
5+ years of experience managing teams focused on SVOD, AVOD or digital subscription services is preferred;
Solid understanding of creative positioning, media, advertising, and entertainment;
Track record of success in developing and optimizing marketing automation tools;
First-rate analytical & quantitative skills, with a demonstrated ability to use data to drive business decisions;
Experience in using virtual delivery tools for development programs;
Strong experience of complex, matrixed global organization;
Writing, speaking, and presenting effectively and persuasively in English;
Proven International experience;
Proven ability to build, grow and retain talent in high-performing marketing teams;
First-rate analytical & quantitative skills, with a demonstrated ability to use data to drive business decisions;
Strong experience of complex, matrixed global organization;
Strategic thinker and planner who can act tactically;
Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently;
Strong verbal and written communications skills, as well as th