Head of Marketing

**AutoScout24 **is looking for a **Head of Marketing (M/F/d) **for our Group company** LeasingMarkt.de **(Germany's leading platform for car leasing) to lead our marketing strategy and manage our experienced, motivated, and upbeat Marketing team in Düsseldorf. We work in a dynamic and cross-functional environment and are looking for an experienced leader to join our team. If you enjoy playing an active role and making a significant contribution to the company's success - then welcome as a Head of Marketing at LeasingMarkt.de

LeasingMarkt.de is the leading leasing car marketplace in Germany with around 100 employees in Düsseldorf. Part of the AutoScout24 Group since 2020. At AutoScout24 we appreciate different lifestyles and cultural backgrounds and welcome diversity as a strength. We know that mixed teams work more successfully. Our organisation is made up of more than 50+ different nationalities, all working together inclusively and respectfully.

**What you'll do**:

- Develop and implement a full-funnel marketing strategy that aligns with the company's overall business objectives
- Manage a multi-million EUR annual marketing budget efficiently - across various digital channels
- Lead, hire and develop a hands-on-team of experts with extensive experience in their field (12+ FTEs)
- Take ownership of our marketing teams such as SEO, Performance, Social, Brand and CRM and drive new ideas to get more customers and deliver growth at efficient RoAS
- Oversee the evolution of our Marketing Technology systems to ensure a best-in-class set-up that leverages data & automation
- Work closely together with other stakeholders, such as Sales, Product, IT, Analytics and external agencies
- Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company's strategy
- Nurture a culture of open feedback and encourage your team members to come up with own ideas and to take on additional responsibilities
- Leverage synergies with the AutoScout24 Group's marketing teams
- Report to the CEO of LeasingMarkt.de in Düsseldorf

**What you should bring**:

- 8+ years of professional experience in Marketing, 5+years in a leadership role
- Ideally, you have already worked in e-commerce, marketplace or lead-generation business
- Degree in Economics, Business, Marketing, or Data Science
- Thorough knowledge of different marketing and media channels such as Google Ads, Facebook, Instagram, YouTube, TikTok, etc.
- Strong analytical skills (including deep understanding of attribution models and customer journeys)
- Empathetic and energizing leadership style: you know how to set up your team for joint success and can provide the right balance of strategic guidance and empowerment
- Great stakeholder management: you know how to set up efficient processes and have a collaborative approach when working with internal and external partners
- Excellent communication skills with fluency in English and good level of German
- Proactive mindset, hands-on mentality, and a passion for cars

If this description appeals to you, but you have doubts about whether your skills meet our requirements: We value personality, ambition and an open-minded view. Do not hesitate to contact us and present your personal strengths.

AutoScout24 Group offers benefits that enable our employees to work as independently and effectively as possible. We offer a hybrid work model, flexible working hours, up to 30 days paid vacation and modern office space, to name just a few of our benefits. Our goal is to create a stimulating work atmosphere where you can develop your full potential. Learn more about LeasingMarkt.de here and the AutoScout24 Group here.