Copywriter & Concepter (All Genders)

vor 1 Woche

Berlin, Deutschland Zalando SE Vollzeit

THE ROLE & THE TEAM
As a Copywriter & Conceptor (all genders) in the Language Services Team, you will take ownership of creating and shaping clear and impactful English base copy that serves as a strong foundation for localisation across all markets. Collaborating closely with internal stakeholders, you will develop and maintain comprehensive messaging guidelines that ensure consistency while meeting diverse local needs. Your role includes guarding the company’s Tone of Voice, ensuring it is locally relevant while staying true to the overarching global vision. With a strong fashion background, exceptional English writing and editing skills, and expertise in producing adaptable, stakeholder-focused copy, you will create source texts that balance clarity, brand identity and localisation requirements to resonate globally across a variety of platforms and formats.
You understand Zalando's vision and stakeholder needs, integrating both to produce outstanding creative work in close collaboration with internal teams.
INCLUSIVE BY DESIGN
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Create clear, impactful English base copy that serves as a strong foundation for localisation, ensuring messaging is on-brand, culturally relevant and impactful.
Edit and refine longer-format English base copy to deliver high-quality editorial content.
Develop editorial angles, articles and scripts that inspire our audiences and connect fashion, culture and storytelling.
Develop and maintain guidelines to balance global consistency with local adaptability.
Provide expert guidance and quality control for Tone of Voice and messaging to ensure alignment with brand standards.
Design English guidelines and AI prompts to support teams and tools in generating aligned, high-quality messaging for localisation workflows.
WE’D LOVE TO MEET YOU IF
You come with a degree in Design, Fashion, Arts, Communication or another relevant field.
You have a minimum of 5 years of work experience as an English copywriter and ideator, with an inspiring portfolio in fashion and/or e-commerce and editorial content.
You possess in-depth knowledge of trends in creative writing, campaigns, concepts, as well as working experience in European markets and consumer knowledge.
You have experience in working with localised copy and understand the importance of localisation requirements.
You are open to others’ ideas, able to provide professional feedback and serve as a role-model for your colleagues.
You have the ability to adapt to changing business needs in a fast-paced, growth-oriented culture.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review

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