Sr Global Concept

vor 1 Woche

Berlin, Deutschland Zalando Vollzeit

Location

Berlin

Contract

Full time

Job Category

Marketing & Communications

**ABOUT THE ROLE AND THE TEAM**:
As a Senior Global Copywriter & Conceptor (all genders) in the Creative Direction / Global Marketing team, you will own the ToV and lead the creation of Brand and Global Campaign Messaging in collaboration with the world’s leading creative agencies. Your role ensures messaging is conceptualised, edited and transcreated across channels and markets. You will also shape the ToV vision for the company, as well as its propositions. With a strong fashion background, exceptional English skills and experience developing adaptable, impactful copy, you’ll craft messaging that resonates globally across multiple platforms and formats.

You understand Zalando's vision and stakeholder needs, seamlessly integrating both to produce outstanding creatives in close alignment with the Creative Director and Global Marketing Team.

**INCLUSIVE BY DESIGN**:
**WHAT WE’D LIKE YOU TO DO**:

- Drive, enable and develop outstanding Tone of Voice strategy and guidelines for our Zalando Brand and all brand touchpoints.
- Acting as a consultant, guardian and quality control on ToV and messaging on global campaigns and editorial marketing initiatives, working in close collaboration with the world’s best-in-class creative agencies.
- Elevate the quality and consistency of our global creative messaging and copy output across all consumer facing touchpoints, ensuring on brand execution, fashion competency and approachable yet impactful messaging.
- Guide and direct professionally, give clear direction and be the go-to person when it comes to base copy development, transcreation and campaign messaging for 360 campaign conceptualisation and social media campaign execution.

**WE’D LOVE TO MEET YOU IF**:

- You come with a degree in Design, Fashion, Arts, Communication or another relevant field.
- You have 7+ years of work experience as a copywriter and ideator for fashion brands and/or ecommerce.
- You possess an in-depth knowledge of trends in creative writing, campaigns, social media, marketing concepts, as well as working experience in European markets and consumer knowledge.
- You are open to others’ ideas, able to provide professional feedback and serve as a role-model for your colleagues.
- Strong in stakeholder management skills.
- Ability to adapt to changing business needs in a fast-paced, growth-oriented culture.
- Proficiency in advanced English is a must (German or French skills are a plus)
- Inspiring portfolio in fashion ecommerce and editorial content.

If you think you have what it takes, we encourage you to

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