Category & Shopper Strategy Lead Ohc (M/w/d)

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. We’re looking for an experienced commercial leader to drive Haleon’s go-to-market strategy for the Mass Market Channel in Germany & Austria. This is a high-impact role at the heart of our Commercial Team, combining strategic thinking, category expertise, customer focus and people leadership. As a strong people leader they will develop, coach and guide their team to deliver- Develop and execute a winning 1-3 year channel and category strategy for the Mass Market in Germany & Austria.- Collaborate cross-functionally with key stakeholders from Net Revenue Management, Finance, Marketing, Sales, Supply Chain, and Consumer Insights to build aligned activation plans.- Represent the voice of the customer, shaping shopper-centric strategies that unlock sustainable growth for both Haleon and our key partners.- Lead a strong and experienced team of ~10 in Shopper/Trade Marketing and Category Management - including mentoring interns and Future Leaders.- Create compelling commercial stories and own the annual planning process, from promo calendar to brand/SKU mix and assortment strategy.- Drive category and brand growth, backed by shopper insights, market knowledge and clear execution plans.- Co-lead innovation assessment, helping cross-functional teams understand market opportunity and product/channel fit.- Lead the annual promotion strategy, in close collaboration with Net Revenue Management and Sales - always with a sharp eye on ROI and long-term category value.- Oversee Point of Sale materials and agency collaborations, ensuring impactful, efficient execution at shelf- Inspire internal and external stakeholders, positioning Haleon as a trusted, growth-driving partner in the Mass Market. Team Leadership- Coach, develop and empower a high-performing team across Shopper, Trade Marketing and Category Management.- Build a culture of collaboration, knowledge sharing and ownership.- Foster cross-functional ways of working - e.g. through Go-To-Market or customer squads.- Celebrate success, drive motivation and support career development.- Champion Haleon’s values and lead with humanity and integrity. Your Profile- University degree in business, marketing, economics or related field- 10+ years of relevant experience in FMCG or Consumer Healthcare- Strong expertise in Category Management & Shopper/Trade Marketing- Proven leadership experience in functional teams and matrix organisations- Track record of building strong retailer partnerships and driving mutual growth- Strong project management and execution skills across diverse stakeholder groups- Strategic and analytical mindset with deep understanding of shopper behaviour and channel dynamics- Fluent in German and English (written & spoken) Our Benefits: - Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or "Du-Kultur," while working in a central location.- Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom.- We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you’ll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you’ll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan.- We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work.- Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you’ll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal optio