Product Director, Omnichannel Planning

**Vacancy Name**

Product Director, Omnichannel Planning

**Contract Type**

Permanent

**Location**

Hamburg

**Secondary Location**

Copenhagen

**About the Role and the Team**
- This is a **strategic product leadership role**focused on shaping the future of omnichannel campaign planning within Adform’s platform ecosystem
- You will be leading the **vision and evolution** of Adform’s new **Campaign Planning Solutions,** a suite designed to help clients plan smarter and deliver stronger campaign outcomes across digital channels
- The role sits at the intersection of **data, strategy, and innovation**, with high visibility and impact across the organization
- You’ll be part of a highly collaborative **Product Leadership Team**, working closely with other **Product Directors, VPs, C-level executives**, and cross-functional teams such as Engineering, Marketing, and Client Services
- This position plays a central role in Adform FLOW’s product architecture, driving innovation in planning tools tailored for key channels like** DOOH** (launching mid-2025) and **CTV** (coming in 2026)
- As part of a** forward-thinking and experienced product organization,**you’ll be encouraged to bring new ideas, challenge assumptions, and shape how omnichannel campaign planning evolves within the programmatic ecosystem
- You’ll thrive in a team culture that values** autonomy, ownership, and close collaboration,** with a shared mission to deliver meaningful value to our global client base

**We hope you are ready to change the game Be ready to**:

- Own, prioritize and manage roadmap for Adform Campaign Planner in close collaboration with stakeholders across the whole organization
- Work with Product Directors and Product Managers on “quality assurance” of deliverables and scopes along all steps of the Product Development Process Prepare deliverables and scopes for development - full accountability for ensuring formal readiness for prioritization
- Communicate roadmap and business milestone objectives to stakeholders
- Define priorities for business milestones within functional areas
- Partner closely with Product Marketing and Product Leads to create a compelling Product Proposition and Go-To-Market Messaging for your Product / Workflow
- Represent Adform on Industry Events, in key client meetings and by partnering with PR to act as press contact and publish interviews and articles. Support key client pitches and RFPs
- Follow industry trends, monitor competitor activity, review client feedback and draw conclusions for feedback into Adform Product Strategy

**Attitude First. Everything else will follow. We can grow together faster if you have**:

- 5+ years’ experience working in media / technology industry ideally with positions in different types of industry players (e.g. agencies, publishers, technology providers, advertisers)
- Proven track record of executing complex projects within an international Matrix Organization
- Excellent verbal and written English skills
- Experience working with and presenting to Senior Management
- Strong presentation skills and ability / willingness to represent Adform on stage
- Experience working with or for Media Agencies
- Prior experience with or strong understanding of marketing strategy “translation” to media strategy
- Good understanding of the industry, relevant competitors and a clear-cut perspective on where the industry is heading over the next 3-5 years

**Our promise to you**:

- A dynamic, inspiring, and international environment filled with ambitious and caring colleagues
- The opportunity to take ownership in a fast-changing ad-tech industry
- The chance to work with highly professional and knowledgeable colleagues
- A competitive salary package based on your qualifications and experience
- Various benefits, including corporate train tickets, additional family benefits, and social/company events
- And much more - **join us** to explore the full experience

Adform is an equal opportunity employer with a global perspective. We remain committed to creating an environment that not only respects different backgrounds but celebrates them too. We believe that diversity in all its forms enhances our teams’ creativity, innovation, and effectiveness, and therefore we value different backgrounds, perspectives, and skills.
We are committed to creating a work environment where Adform employees feel valued for who they are and what they can contribute, free from any type of discrimination.

**About Us**

Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.