Head of Digital Marketing

LeanIX is growing rapidly and seeks a Head of Digital Marketing (f/m/d), based in Bonn (Germany) or Boston (USA), with a demonstrated track record in overseeing Demand Generation and Customer experience. We are looking for an experienced executive with holistic views into buyers’ journeys to drive growth and give future customers a perfect experience. This critical role will work closely with our Content Marketing, Customer Marketing and Customer Success Teams to ensure LeanIX prospects receive superior content and a direct view into the benefits of being a customer. The role will report to the Senior Director Global Demand Generation.

Head of Digital Marketing (f/m/d)
based in Bonn (GE) or Boston (USA)

WHAT IS WAITING FOR YOU?
- Design and execute the global customer acquisition strategy, and establish best-in-class practices across paid and organic digital channels such as Paid Social, Native, Paid Search, SEO, and Programmatic Display
- Develop a CX strategy that delivers an effective buyers journey and encompasses an effective product demo/test/trial stage and follow-through
- Build, manage, and develop a global team (currently 4 fte's based EMEA) of highly-capable marketers in a performance-driven culture
- Use data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
- Have a passion for innovation, collaborating across multiple functions and driving business results for both the short and long term
- Collaborate with Data Science and Tech to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance

WHAT ARE WE LOOKING FOR?
- 6+ years of experience directly managing digital marketing (teams) preferred on international level and preferred in SaaS industry
- 3+ years of experience with building, managing, and inspiring a (international) team of direct reports
- Expert knowledge of SEM / SEO and Programmatic online channels as well as web & app tracking setup and troubleshooting.
- Substantial analytical skills and experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
- Experience working with online ad platforms like Google Ads, Facebook Ads, GDN, and other DSP’s
- Confident in communicating across the organization, with cross-functional stakeholders, and to executive leadership

LeanIX, The Continuous Transformation Platform® that efficiently organizes, plans and manages IT landscapes, supporting 650+ customers with our 3 solutions Enterprise Architecture Management, SaaS Management Platform and Value Stream Management.

LeanIX is not just a product, in fact it‘s a great place to work. Colleagues (450+) from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.

At LeanIX we have a Connected Remote Work Mode which means you work remotely from your home office and from one of our offices. LeanIX teams and team members decide together on the work mode which suits them best. Next to that we have great benefits for you, CHECK OUT HERE WHAT´S IN FOR YOU

All applicants will receive consideration for employment based on experience, qualifications, and competencies. LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.