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Team Lead Onsite Marketing

vor 2 Wochen

München, Deutschland zooplus SE Vollzeit

**Company Description**:

- More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of **Care**, **Courage**, **Openness**, and **Simplicity**. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

As Team Lead Onsite Marketing you act as an interface between Vendor Management, Marketing and Sales teams. In your role, you will take over three main areas of onsite marketing and thus cover major aspects of conversion rate optimization:

- Operational planning and steering of onsite measures with focus on new customer acquisition, migrating existing customers to LTV drivers (for example Own Brands or Loyalty Programs) & targeted campaign setup for Marketing departments
- Development of new advertising formats and marketing measures on our website and app
- Establishment of targeted onsite communication leveraging Audience Data

**Responsibilities**:

- Develop and execute an overall strategy for onsite marketing together with Marketing, Sales and the Product Organization.
- Support Marketing with advanced landing page concepts to for new customer acquisition and migrating existing customers to LTV drivers
- Ensure a consistent and highly personalized customer experience
- Responsible for the development and standardization of advertising opportunities in the shop for zooplus and partner campaigns, incl. corresponding maintenance in the campaign management tool
- Set-up holistic experience reporting with suitable key metrics, leveraging Audience Data
- Conception, execution and evaluation of AB testing and personalization campaigns, both onsite (web, magazine & app) together with responsible business stakeholders (e.g. markets) and functional stakeholders (e.g. POs, CRM, Analysts)

**Qualifications**:

- You have a proven (+5 years) experience of campaign planning or onsite marketing in retail business
- You have a strong understanding of user-centric principles & strategies, including audience building and mapping content & experiences against target groups
- You have excellent communication and influencing skills with the ability to build strong relationships with various stakeholders across the organization, also in English
- You have project management or advanced organizational skills for the coordination of meetings, people, and timelines - including the follow-up on progress & results and the associated communication to the organization
- You have very good Excel skills and analytical abilities
- You are keen on taking responsibility and you have a highly self-motivated and assertive personality

**Additional Information**:
With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely.

**Our benefits**:
20% discount in our zooplus shop
Internal and external training
Team events
LI-Hybrid**Additional Information**:
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup**:60% in-office, 40% remote**, collaborating with colleagues across locations.

**Our benefits**:
20% discount in our zooplus shop
Internal and external training
Team events
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use

LI-Hybrid

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

**zooplus is committed to equal opportunity.** We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.