(Senior) Expert Marketing Measurement and Planning

Vor 3 Tagen

Munich, Deutschland zooplus SE Vollzeit

**Company Description**:
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

**Introducing the OM Team**
We are a team of 40+ Online Marketing Managers in 10 countries that handle campaigns in more than 30 countries. Learning, experimenting, and collaboration is the heart and soul of our team.

**(Senior) Expert Marketing Measurement and Planning (all genders)**
LTV-CAC, Advertising Adstock, Yield Curves, Cohorts Analysis, Regression Models is not new to you?
That's great, because you will deal with it in your daily business. To support our ambitious growth, we are looking for a (Senior) Expert Marketing Measurement and Planning (all genders) in Munich.

**Your Tasks**:

- As an Expert in Marketing Measurement and Planning you control and develop the sales and budget planning of all shops in close cooperation with the Controlling department
- You coordinate sales activities with internal and external stakeholders to ensure that growth targets are achieved
- You identify new business opportunities by creating business cases for strategic and operational projects in collaboration with the different responsible of channels (SEA, SEO, Affiliate, Display, Price Comparison among the main ones)
- You conduct regular and ad-hoc analyses to support management's decision-making process (opportunities of investments, development or optimization of channels)
- You build up the capabilities for a measurement platform and marketing mix modeling
- You maintain and update the reporting system and continuously develop it further with the Analytical department

**Qualifications**:

- 3+ years of relevant experience working experience as a Marketing Manager, Marketing Analyst, Business Analyst, CRM Marketing Manager or equivalent
- Strong analytical skills and mindset regarding cohorts, marketing and business KPIs
- Profound understanding of Marketing steering in various online and offline channels
- Know-how in creating SQL queries, Python is a plus
- Know-how in Google Analytics, Adobe Analytics, Webtrekk or Adjust is nice to have
- Fluent in English; every other European language is a plus

**Additional Information**:

- With more than 1,000 passionate professionals located across 10 European offices, we believe our success comes from working together and leveraging our international strengths. Expect to work in a hybrid environment, collaborating with colleagues in different locations remotely or face-to-face at the office.
- ** Our benefits**:
20% discount in our zooplus shop
Internal and external training
Team events
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use

Want to know more? Learn more about who we are and what we do and visit our LinkedIn company profile.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

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