Brand & Multi-channel Engagement (Mce) Lead Obesity

If data could speak, it would say that the prevalence of weight stigma and discrimination is preventing people living with obesity in Germany from getting the care they need. At Novo Nordisk, we’re flipping the script. Working as a Senior Manager for our Marketing Team in Obesity Care, you’ll deliver innovative solutions, and collaborate with entrepreneurial marketing professionals within your team. You’ll pioneer new approaches and lead the way, driving change for the ~16 million people living with obesity in Germany. Join us at the forefront, and help us change the way Germany sees, prevents, and treats obesity. Are you ready to change the game?

If so, we have an exciting job opportunity in this newly created position as Brand & MCE Lead in the Obesity Marketing Team at Novo Nordisk Germany, where you will contribute to making a difference for people living with obesity.

We can’t wait to have you join our journey to drive change for people living with obesity in Germany

**The Position**

As a Obesity Brand & MCE Lead, you will be part of the Obesity Marketing Team in the growing Obesity Business Unit. Based on your market knowledge of the products to be supported, you will be responsible for designing the optimal, strategy-compliant promotion of the current and future obesity product portfolio to Healthcare Professionals by ensuring the optimal marketing and channel mix across traditional and new media. Together with the marketing team, you will develop initiatives and tactical and operational marketing activities that are embedded in the company's overall global and local communications strategy and business plans.

You will be also responsible for:

- Operational brand management of the in-market obesity care portfolio, including the planning and control of the brand campaigns and related budgets, and relevant KPIs in line with business objectives.
- Develop, execute, and follow-up on new product launches, in close coordination with the cross-functional Obesity team
- Manage and execute on communication cycle plans for the sales team and steering of the cross-functional working group
- Planning, execution, and analysis of digital precision marketing campaigns (targeting HCP and health professionals), including the development, maintenance, and optimal targeting of a non-personal selling HCP customer structure, as well as the use and training of eSales
- Development & implementation of locally driven HCP marketing campaigns including briefing, development, and implementation of relevant communication activities as well as channel mix (e.g., digital, field sales, congresses, advertisements, etc.) in close cooperation with stakeholders and agencies.

**Qualifications**

You have a degree in business administration (e.g. with a focus on marketing), natural sciences, medicine or pharmacy and approximately. 5-7 years of experience in marketing, product management, as well as in the market launch of products.

Further requirements:

- Proven working experience in the execution of marketing campaigns for pharmaceutical products towards HCPs through multi-channel engagement and innovative channel mix
- Highly creative with experience in identifying relevant HCP target audiences & segments and devising digital campaigns that engage, inform, and motivate HCPs to change their care offering in the practice.
- Strong project management expertise with the ability to guide and steer complex cross-functional working teams
- Up to date with the latest trends and best practises in online and offline marketing and measurement.
- Have a continuous-improvement mindset and be proactive in sharing of knowledge
- You are a team player, eager to change the game for people living with obesity in Germany. You are hungry to change the game. And then win it
- Fluency in English and German

**About the Department**

The Obesity Business Unit in Region Germany consists of the Marketing, Business Development and Sales Teams ready to change the game for obesity care in Germany. We collaborate closely in a cross-functional setting across the BU, medical, market access, external affairs, and finance. When you join us, you will experience entrepreneurial team spirit at its best: we value speed over perfection and effort over success.

**Working at Novo Nordisk**

At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing, and sales - we’re all working to move the needle on patient care.

**Contact**
- Wir verpflichten uns zu einem inklusiven Einstellungsprozess und zur Chancengleichheit für alle Bewerbungen.- Bei Novo Nordisk hab