Head of Product Marketing

Vor 7 Tagen

München, Deutschland Userlane GmbH Vollzeit

**About Userlane**

Userlane helps enterprises understand and improve the value of their software.

Global enterprises use Userlane to increase the return on their digital transformation initiatives and reduce the cost of underused software. Whether it’s guiding users in the moment or helping leaders understand where adoption breaks down, Userlane makes software work better - for everyone.

If you want to help redefine how companies manage and realize value from their software portfolio, Userlane is the right place for you.

**The role**

The Head of Product Marketing will take full ownership of product marketing at Userlane. This is a high-impact, senior individual contributor role for someone who wants to lead strategy and execution.

You’ll shape our messaging and positioning - and then bring them to life across channels and teams. You’ll be the link between product and revenue, defining how we tell our story to enterprise buyers and ensuring every touchpoint reinforces that story.

There’s no team (yet), so we’re looking for someone who’s excited to build the narrative, create the materials, and drive results hands-on, ideally leveraging genAI to do so faster and smarter.

**What you'll do**:

- Own positioning and messaging across all verticals, use cases, and buyer personas
- Launch new features and capabilities with clear value narratives and sharp GTM execution
- Create product marketing content: pitch decks, one-pagers, messaging docs, battle cards, case studies, and more
- Work closely with Product to translate capabilities - especially AI-driven ones - into customer value
- Support Sales and Customer Success with tools, content, and messaging for key accounts
- Drive competitive research and help us stand out in a noisy market
- Align product messaging with demand gen, website, and partner campaigns
- Act as the internal voice of the enterprise buyer, shaping roadmap and priorities

**What we’re looking for**:

- 5+ years of product marketing experience in B2B SaaS, ideally in enterprise or AI-driven software
- Proven track record of creating product marketing content, personally.
- Strong writer and storyteller, you know how to explain complex products in a simple, compelling way
- Concrete experience using generative AI (e.g., ChatGPT, Claude, Gemini) in product marketing workflows: from messaging drafts to content generation, research, and campaign support
- Deep familiarity with enterprise buyer journeys (IT, Ops, Finance)
- Comfortable working cross-functionally and pushing projects forward independently
- Fluent in AI concepts and trends; ideally experienced with AI product features (copilots, automation, LLMs)
- Data-informed: you use data to refine strategy
- Fluent in English; German a plus

**This role is for you if**:

- You want end-to-end ownership, not just a seat at the table
- You enjoy doing the work as much as setting direction
- You use genAI to move faster and think smarter
- You want to help enterprises unlock real value from software—not just buy more of it

**We’re looking forward to hearing from you

  • Head of Product Marketing

    vor 2 Wochen

    München, Deutschland remberg Vollzeit

    **Join the AI revolution in the industrial world** Are you ready to become part of a team that is transforming the industrial sector with groundbreaking AI technology? At remberg, we are revolutionizing how machinery, equipment, energy systems, vehicles, buildings, and much more are managed with our software. As part of our team, you’ll help industrial...

  • Head of Marketing

    Vor 7 Tagen

    München, Deutschland Arrow Electronics, Inc. Vollzeit

    **Position**: Head of Marketing **Die Arrow ECS ist ein Value-Add IT Distributor, der sich auf die Bereitstellung von Produkten und Lösungen führender Technologieanbieter für den unternehmensweiten Einsatz in den Bereichen Enterprise und Midrange Computing fokussiert hat. In Deutschland konzentriert sich Arrow ECS auf die Produktbereiche Modern...

  • Head of Marketing

    Vor 7 Tagen

    München, Deutschland PEAKZONE GmbH Vollzeit

    Wir suchen für unseren Kunden einen kreativen und strategisch denkenden Head of Marketing (m/w/d), der das Marketing auf das nächste Level bringt und maßgeblich zur Internationalisierung der Firma in den kommenden Jahren beiträgt. Die Firma ist als Qualitätsführer im Gaming PC Markt hervorragend und es gilt, das rasante Wachstum der Firma mit deinem...

  • Head of Marketing

    Vor 7 Tagen

    München, Deutschland Celonis Vollzeit

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. **The Team**: The GTM Marketing Team creates demand for Celonis at scale....

  • Head of Marketing

    vor 2 Wochen

    München, Deutschland remberg Vollzeit

    **Become part of the AI revolution in the industrial world** Are you ready to become part of a team that is transforming the industrial sector using the latest AI technologies? At remberg, we are revolutionizing how machines, equipment, energy systems, vehicles, buildings and much more are managed with our intelligent asset platform. As part of our team, you...

  • Head of Product

    Vor 7 Tagen

    München, Deutschland TradeLink Vollzeit

    We are TradeLink, the most intuitive and collaborative **B2B SaaS logistics platform **(_Short Product Demo here_)_. If you're eager to **play a significant role** in revolutionizing one of the most complex industries, TradeLink is the perfect place to **accelerate your professional growth and development**. We offer a **remote-first culture **with a high...

  • Head of Marketing

    Vor 7 Tagen

    München, Deutschland Userlane Vollzeit

    **About Userlane**: **The role**: Own marketing strategy and execution for the company. Build pipeline through field events, partners, and campaigns that drive measurable results. You'll shape how we position ourselves in the market and work directly with the leadership team to scale what works. You'll lead a small team plus freelancers, agencies, and AI...

  • Head of Ai-driven Marketing

    vor 2 Wochen

    München, Deutschland Userlane GmbH Vollzeit

    **About Userlane** **About the Role** **Responsibilities**: - ** Develop and execute** a comprehensive, AI-integrated marketing strategy encompassing brand building, demand generation, product marketing, and content marketing. - ** Lead AI-powered demand generation**:Own the website, oversee, and directly contribute to executing campaigns where AI is...

  • Head (m/w/d) of Product Management

    vor 2 Wochen

    München, Deutschland Menlo Systems GmbH Vollzeit

    To strengthen our team at our main location in Planegg-Martinsried near Munich, we are now looking for a Product Manager (m/f/d) Optical Frequency Combs Tasks Responsibility for the entire product life cycle of optical frequency comb products, including budget, revenue, profit, etc. Development and maintenance of the product roadmap Interface role between...

  • Head (m/w/d) of Product Management

    vor 2 Wochen

    München, Deutschland Menlo Systems GmbH Vollzeit

    To strengthen our team at our main location in Planegg-Martinsried near Munich, we are now looking for a Product Manager (m/f/d) Optical Frequency Combs Tasks Responsibility for the entire product life cycle of optical frequency comb products, including budget, revenue, profit, etc. Development and maintenance of the product roadmap Interface role between...