Ta Expert

**About the Role**:
We’re hiring an experienced TA Expert & Community Lead in EMEA to help scale one of our most successful GTM experiments: a high-touch, customer-led approach to regional growth. This role builds on the incredible work Willem has piloted—combining thoughtfully curated events, product education, and early-stage sales activation—to create meaningful impact across the funnel.

You’ll replicate and then optimize this model in core cities across EMEA, taking ownership of the region’s community-led growth efforts. This means everything from running customer breakfasts and curated dinners, to leading tactical enablement sessions and bi-weekly product demos. We’re looking for someone who thrives at the intersection of education, advocacy, and hospitality, and who’s excited to help Ashby scale sustainably through trust and excellence.

This role is perfect for someone who has worked with Ashby All-in-One, has a solid background in talent acquisition, and is passionate about tools, processes, and community building. You’ll collaborate with marketing, customer success, and sales, but will be trusted to lead and grow your region independently.

**What You’ll Do**:
**Lead EMEA Field Events (50% of your time)**
- Run 2-3 day ‘city sprints’ across target EMEA markets. Each sprint includes:

- ** Customer learning breakfasts** featuring a local customer case study and CS support
- ** Evening dinners** for customers and prospects, curated by persona and theme
- ** Partner cocktail events or roundtables** co-hosted with local ecosystem players like VC’s and local Talent Communities
- Build and nurture relationships with TA leaders in the region.
- Own event operations end-to-end—from venue selection and invites to post-event recaps and feedback loops.
- Continually driving improvement and reimagining how we can show up in a very meaningful way for our customers.

**Drive Customer Education (20% of your time)**
- Design and lead live sessions that help customers activate key Ashby features and keep customers ahead on key TA trends and topics.
- Partner with the CS and Product Marketing teams on the **Ashby Hidden Gems** program.
- Develop and distribute product tips, dashboards, and internal comms templates to increase customer sophistication.

**Host Bi-Weekly Product Demos (10% of your time)**
- Run open demos for curious prospects who aren’t yet in the sales funnel.
- Tailor sessions by audience (recruiters, founders, RevOps, etc.) and showcase how Ashby drives better hiring.
- Actively promote the product demos to get as much interest as possible from potential Ashby customers.
- Capture themes and questions to inform demand gen and product strategy.

**Expand EMEA Marketing Strategy (15% of your time)**
- Carve out areas you’re excited to own—whether that’s local partnerships, a newsletter for EMEA TA leaders, or scalable plays for customer advocacy.
- Help Ashby deepen its brand and trust in the region by showing up consistently and thoughtfully.
- Building relationships with up and coming communities, vendors, and TA focused businesses.
- Today we’re mostly active in London, Berlin and Amsterdam but we’re ready to take our signature events strategy to all major European Hubs. You’d be working on making that a reality.

**About You**:
We think the ideal person for this role will have experience and skills that look something like this:

- You’ve been an **Ashby power user or at least very familiar with Ashby and seen its benefits first-hand**—someone who knows the product and Ashby community, champions good recruiting practices, and isn’t afraid to dive into dashboards, workflows, or templates
- You’ve built a reputation inside organizations as the **go-to expert on TA process and tooling.**
- You’re a **strong communicator**—whether facilitating a breakfast, writing a post-event summary, or helping a customer understand how to build a dashboard.
- You love **curating and connecting** people and ideas. You get energy from hosting, matchmaking, and finding smart formats to share what works
- You’re excited about **being on the road ~1x/month** and tapping into your existing network (and growing it) in the TA space
- You’re entrepreneurial and experimental in nature. You’re not looking for rigid playbooks; you want room to try new formats and evolve what ‘great’ looks like. You come prepared with **AI tools / automations** that help us execute faster while maintaining quality.
- You believe in **unreasonable hospitality**—the idea that going above and beyond for a customer doesn’t just build goodwill, it builds momentum.

**This Role Probably Isn’t Right If**:

- You’re not excited about hosting or don’t enjoy the details of curating small, thoughtful gatherings.
- You don’t enjoy travelling and building new connections while you are at it.
- You’ve never used Ashby or aren’t familiar with modern TA systems and practices.
- You prefer working from a very established playbook and are uncomfortable with a