Digital Marketing Specialist, Sem

**The**Opportunity**:
The **Digital Marketing Spcialist, SEM**deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and other related areas. The specialist will support digital advertising activities in the EU region specifically, and also help in other regions as needed.

**MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)**
- Support Search Engine Marketing strategy and deployment
- Assist with building SEM campaigns.
- Identify keywords with the most opportunity, place them with the correct match type in Google ads, identify the best final URL for conversion.
- Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
- Create personalized ad copy to ensure relevant and targeted communication with our customers, taking into account the marketing attributes that differentiate them and their browsing or purchasing behavior
- Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns.
- Perform topic and keyword research using SEO/SEM tools such SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities.
- Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
- Identify trends and insights to achieve ROI in paid search campaigns.
- Support the Digital Marketing team with paid advertising projects as needed to maximize ROI, drive traffic, and drive customer growth.
- Ability to build dashboards reporting on paid advertising metrics and deliver actionable insights.
- Staying up to date on latest advertising trends and PPC strategies.

**QUALIFICATIONS (Education/Training, Experience and Certifications)**
- A Bachelor's Degree in Marketing, Communications or a related field
- A minimum of 5 years hands-on experience in Search Engine Marketing (SEM).
- Google Ads, Google Analytics or other qualified certification(s).

**KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently)**

**Knowledge**:

- Strong understanding of several e-marketing channels
- Awareness of best practices for SEM, SEO, Content Marketing etc.

**Skills/Tools**:

- ** Google Ads/Bing Ads (any)**: keyword research, ad copy writing and managing search ad campaigns.
- ** Google Ads Editor**: Working knowledge of campaign, keywords, ad management
- ** Google Analytics** and/or any other analytics tools.
- Google Search Console, SEMRush and/or any other SEO tools like Moz, AHREFs etc.
- ** Spreadsheet Tools/SQL**: Basic data analysis, reporting, pivot tables etc.
- ** Content & Ad Copy Writing**: Ability to write high-quality short-form content (say, 200-250 words) and ad copy.

**Additional Skills**:

- Worked with large datasets (1 million+ keywords) in Excel and/or SQL.
- Worked with e-Commerce companies, familiarity with eCommerce metrics.

**Abilities**:

- Excellent written and verbal communication skills.
- Fast learner, self-driven and requires less push to get things done.
- Ability to stick to deadlines, be highly organized and detail-oriented.
- Ability to multitask and prioritize in fast-paced environment
- Ability to effectively foster business relationships across teams and develop a good view of how the business operates
- Ability to immerse oneself into the product and stories to generate relevant campaigns

**Additional qualities**:

- Must be a demonstrated team player with a “can-do” mentality.
- Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.
- Able to independently prioritize workload.

**ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)**
- Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level.
- A frequent volume of work and deadlines impose strain on routine basis.
- May intermittently travel domestically, international travel is unlikely.
- A certain flexibility of working hours is expected.
- Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.

**Disclaimer**:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

**Why Avantor?**

**Dare to go further in your career.**Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenge