Marketing Lead

Engineering software marketing is stuck in the past. We are looking for a strategic, hands-on marketing leader who can change that without loosing what makes engineering buyers trust you. This role is about building something new in a traditionally conservative space.

**WHAT YOU WILL DO**

We’re looking for a Marketing Lead to lead our global marketing function and help us redefine what engineering software marketing looks like. You’ll own Synera’s entire marketing function across Europe and the US, setting the strategy and rolling up your sleeves to execute. We’re not looking for a corporate operator — we’re hiring a pragmatic builder with a founder’s mindset who’s ready to shape a new category.

This is a rare opportunity to build and lead a marketing team in one of the most exciting phases of our growth. You’ll work closely with Moritz, our CEO, and the entire leadership team to establish Synera as the leading Agent Platform for Engineering in both the US and European markets.

What you will do:

- Own and lead Synera’s global marketing function across strategy, execution, and performance.
- Define and grow the new category of _Agent Platform for Engineering_, making Synera the clear leader in the space.
- Ramp up marketing in the US and drive expansion by localizing messaging, identifying strategic channels and building regional campaigns.
- Work hand-in-hand with our CEO and Sales Lead on GTM planning, pipeline goals and campaign priorities across both the EU and US.
- Build and execute a compelling content strategy that communicates our value across the full buyer journey.
- Own marketing automation, CRM, and operations — optimizing systems for scale and performance tracking.
- Conduct ongoing market research and gather customer insights to shape messaging, campaigns, and product positioning.
- Mentor and develop a high-performing marketing team of 5 across product marketing, demand generation and content.

This was our summer event last year. :) Join our next team event to connect, relax, and have fun together with other Synerians

**WHAT'S IN IT FOR YOU?**
- Build and own the marketing function at a fast-growing, VC-backed deep tech startup with ambitious global goals.
- Shape a new category in engineering and AI — and influence how industry leaders like BMW, Airbus, and NASA adopt next-gen automation.
- We don't believe in one-fits-all solutions and therefore let you decide when & where to work (as long as you have a residency in Germany).
- You benefit from a wide range of employee perks — including access to Wellpass, Hansefit, nilo and personalized coaching — to support your physical, mental and professional well-being.
- Need time to recharge your batteries? No problem - talk to your team and take as much time off as you like. We don't count your vacation days as we trust all our team members to decide what's best for them and the company
- Use your yearly personal development budget of 2.000€ to attend conferences and trainings or buy interesting books to improve in an area of your choice.
- Flexible public holidays - swap days off according to your values and beliefs
- In case you'll work remotely, we'll help you get set up at home and invite you to come and visit Bremen from time-to-time.
- Spend time together with your colleagues during regular team events, virtual coffee breaks or spontaneous afterworks:

- ) For summer & winter we usually get together with the whole company to spend 2-3 days somewhere nice

**WHAT YOU NEED TO SUCCEED**
- Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role._
- You have a proven track record in B2B enterprise software marketing and sales enablement, ideally in technical industries like engineering or automation (think CAD, CAE, PLM).
- You've successfully scaled VC-backed startups from Series A to €20M+ ARR — even better if you’ve done it more than once.
- You’ve led the expansion of a European company into the US and know how to navigate both markets with confidence.
- You're a hands-on marketing leader — you can define category positioning _and_ write a landing page headline.
- You bring cultural fluency — knowing when to move fast, when to align, and how to earn trust across both EU and US enterprise environments.
- You are a data-driven decision-maker with experience in marketing ops, automation tools (e.g. HubSpot) and full-funnel analytics.
- This is a builder role for someone with startup DNA, strong technical curiosity, and comfortable going 0 to 1. Not suited for corporate operators or passive managers.

**Why Synera?**

Synera is building the leading AI Agent Platform for Engineering, designed to multiply engineering capacity and dramatically reduce development cycles. By enabling intelligent, autonomous digital co-workers, Synera is re