Sr. Marketing Specialist, Berlin

**About Taskrabbit**: Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do's, such as furniture assembly, handyman work, moving help, and much more. At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We're looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love. Together with IKEA, we're creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world. - Taskrabbit is a remote-first company with employees distributed across the US and EU - 5-time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits - DataBird journal's "Best Places" Best Companies for Diversity, #1 2019 and 2020 - DataBird journal's "Best Places" Best Companies for Women, #4 2019 and #1 2020 **About the role**: **What you will work on**: - Develop and execute the go-to-market plan for Berlin including owned and earned channels as well as paid performance and brand channels. - Develop an end-to-end marketing playbook that encompasses client acquisition and engagement - Work with the marketing team to track campaigns and measure the efficiency of each initiative, scaling efforts in line with results. - Own the overall channel mix to grow the customer base while maintaining ROAS. - Leverage data to identify areas of opportunity and execute innovative tests/projects to drive growth and engagement. - Partner with cross-functional stakeholders (Product, Operations, Partnership Management, Localisation, Data) to develop marketing strategies that drive demand (visitors and recos) and capture, conversion, and retention. - Work with the Country Manager for Germany to align on business objectives and OKRs for the Berlin market. - Work closely with the partnership management team for Germany to maximize opportunities to leverage IKEA to grow our brand and visitors. - Work with the global design team on creative copy and content, and develop campaigns that are locally relevant but that maintain consistency across the global brand positioning. - Develop Berlin-specific brand partnerships that will help Taskrabbit deliver on its business goals. **Your areas of expertise**: - Reading and Writing fluency in English and German with knowledge of the Berlin market and its nuances - Marketing experience at an advertising agency or start-up company - Hands-on experience with proven results from online and offline, paid and organic marketing channels - Skill and appetite to operate at a high pace in a remote-first, entrepreneurial environment - Developed problem-solving skills, with a demonstrated ability to find creative solutions to ambiguous problems - Data-driven mindset, good at identifying insights and data storytelling - Knowledge of Excel/Sheets, Looker, Google Analytics, or other analytical tools **Compensation & Benefits**: At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. Total compensation consists of base pay + bonus + benefits + perks. The annual gross pay range for this position is €52,000 - €65,000. This is the base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. **You'll love working here because**: - **Taskrabbit is a Remote-First Company.** We value flexibility and choice but also stay committed to regular in-person connection. - **The People.** You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams - people you can be proud to work with - **The Diverse Culture.** We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average. - **The Perks.** Taskrabbit offers US employees employer-paid health insurance and a 401k match with immediate vesting. Taskrabbit offers EU employees medical insurance. We offer all of our global employees, generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment. **Taskrabbit's commitment to Diversity and Inclusion**: An Active Commitment to Equity within our Company and Platform. We are an inclusive community where all who share our mission and values belong. Our anti-racist culture actively strengthens the knowledge, understanding, and awareness of underrepresented experiences and our ongoing allyship commitment. Our diverse team represents the communities we serve,