Growth Marketing Associate

**#About Ironhack**

Our mission is to be the most outcome-driven institution in the world We’re a global marketplace for tech talent, where we offer tech bootcamps and partner with companies to impact the lives of our students in a meaningful way. We empower students to create a new career path in tech, get that next promotion, or start their own company.

Quick facts:

- We operate on 8 campuses worldwide
- We’ve graduated over 15,000 students
- We have 140 global team members
- We’re venture capital-backed

**#Why join Ironhack?**

Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high-growth environment, where we can change the future of education together

**#Our benefits**
- Remote-friendly policy for Global Team employees and work-from-home specific policies for Local Team employees
- 26 days of working holidays per year
- Full access to Eloomi
- Enroll in our part-time courses for free: learn to code, design, or analyze data
- A mentor for the first three months of onboarding
- Individual career development plans with courses to help you build new skills
- Unique events with our students and team-building activities

**#About the role**

You will engage with our community through local marketing campaigns, with a KPI

Work collaboratively and effectively with in-market colleagues and global teams.

**#Responsibilities**:

- Plan, develop and execute in-person and digital events (i.e., webinars, round tables) to promote the campus around the city. From the idea, to the speaker hunt, the logistics needed and the final promotion through our own and external channels to make it a success
- Be proactive and engage with other communities and 3rd party events (e.g.,
hosted by other local tech players) and become the Ironhack ambassador.
- Detect new local sponsored opportunities to promote the different activities (paid newsletters, branded content in local niche media sites, etc.).
- Regularly create compelling & engaging content tailored to each Social Media
platform (Instagram, LinkedIn, Tiktok, MeetUp & Eventbrite)
- Nurture local leads and applicants to ensure they turn into booked students;
- Use global templates and localize them to fit the needs of our market
- Work with global teams to ensure global product launches (e.g., new vertical)
and marketing initiatives (e.g., scholarships) are executed successfully in local
market
- Share success stories of current students and alumni with the global marketing team so that they can be used in blogs, articles, social posts, and other Ironhack channels
- Work with global marketing team and agencies on locally relevant keywords, and to run A/B tests to optimize paid and organic lead gen efforts

**#Is** **this** **you?**
- You have a degree in Marketing, Communication or in a related field;
- Excellent written and verbal communication skills in English; German will be a plus
- Community and/or business development experience; we need someone who grows our local community through events management, content creation and partnering with other communities; experience with social media a definite plus.
- Results-focus: You are very focused on delivering on your commitments and goals
- Outgoing personality: it is about setting up the event live and networking
afterwards to make sure the Ironhack brand is visible. You are the voice and the
face of the brand
- Creative person: pay attention to industry trends and create posts and content
pieces that engage with our target personas in order to grow our accounts and
our brand awareness
- You are passionate about the Education sector and driven by our mission of changing people’s lives
- You are a great collaborator and have a distinct growth mindset. You don’t accept “it can’t be done” and instead figure out a way to make it happen