Product Marketing Manager – GTM
Vor 6 Tagen
Aareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time: climate change, housing shortage and skills shortage.We value a working environment in which diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are a matter of course and learning is perceived as an opportunity.Become part of our international team Become part of #OneAareon We are looking forward to meeting YOUWir suchen dich als Product Marketing Manager – GTM & Content (m/w/d) als Elternzeitvertretung, zunächst befristet für 2 Jahre.MissionDu verantwortest die GTM‑Exzellenz für eine/mehrere Produktfamilien. Du verbindest Markt‑/Wettbewerbs‑Insights der Wohnungswirtschaft mit klarer Positionierung, praxisnahen Inhalten und Enablement‑Paketen, die gemeinsam mit Sales/SDR Wirkung entfalten – und speist Felderkenntnisse in Product Development zurück.Deine VerantwortlichkeitenGTM‑Planung & Priorisierung: ICP/Persona, Value Proposition, Wettbewerbsabgrenzung, Ziel‑/Hypothesen‑Setting, Channel‑/Asset‑Map, Budgetrahmen, Timeline.Messaging & Storylines: Narrative pro Produkt/Segment, Nutzenbelege (Cases, Benchmarks), Preis‑/Paket‑Argumentation in Zusammenarbeit mit Product & Sales.Content‑Strategie & Produktion: Redaktionsplan über den Funnel (TOFU/MOFU/BOFU), Assets (One‑Pager, Battlecards, Success Stories mit Kunden, Webinar‑Decks, Website‑Copy, Thought Leadership zu Markt‑Trends & Regulatorik); Steuerung interner/ externer Creators.Sales/SDR‑Enablement (mit Product Development & Sales): gemeinsam praxisnahe Enablement‑Pakete erstellen (Pitch‑Decks, Talk‑Tracks, Einwandbehandlung als FAQ/Playbook, Templates für E‑Mails/Sequenzen), Trainings organisieren, Feedback‑Loop etablieren (Feldsignale → Produkt/Content‑Updates).Launch‑Management (praxisnah): Klare Verantwortlichkeiten, Checklisten (Assets, Website, Events, SDR‑Handover), Go/No‑Go, Post‑Launch‑Retro mit KPIs.Neue Kanäle & Formate: Gemeinsam mit dem Growth Marketing neue Kanäle & Formate testen (Events, Podcasts, Partner/Verbände, Communities, kreative Content‑Formate) – inkl. Messplan.Research & Insights (Wohnungswirtschaft): Kontinuierliches Monitoring von Markt‑/Regulatorik‑Trends (z. B. ESG/GEG, HeizkostenV, CO₂‑Kostenaufteilung), Wettbewerbsbeobachtung, Kunden/Non‑Buyer‑Interviews; monatliche Market‑Signals für Management & Teams.Dein Profil3+ Jahre Erfahrung im Product Marketing oder angrenzenden Bereichen (B2B Software/Tech)Nachweisbare Erfahrung in GTM‑PlanungStarke Deutschkenntnisse (C1+), präzise Struktur & analytisches DenkenTool‑Fit: HubSpot (Content/Workflows), Salesforce (Kampagnen/Enablement‑Tracking), GA4; CMS‑RoutineBonus: Erfahrung in Wohnungswirtschaft/PropTech, ABM, Event‑Content‑RegieBenefits (Auszug)30 Tage Urlaub sowie freie Tage am 24. und 31. DezemberWork-Life-Balance durch flexibles und mobiles ArbeitenZukunftsorientierter Arbeitsplatz im Wachstumssegment der IT-Lösungen auf stabilem FundamentRaum für persönliche Entwicklung durch individuelle WeiterbildungJobRad zum Leben und Radfahren
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Product Marketing Manager – GTM
Vor 6 Tagen
Mainz, Rheinland-Pfalz, Deutschland Aareon Vollzeit 60.000 € - 90.000 € pro JahrAareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry and support our clients in optimising processes and acting more sustainably. Our solutions address the major challenges of our time: climate change, housing shortage and skills shortage.We value a working environment in...
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Product Marketing Manager
vor 3 Wochen
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Mainz, Deutschland SCHOTT VollzeitAbout us Join our team as a Product Manager focusing on Aerospace market for ZERODUR glass ceramic, a high-performance material used in cutting-edge high precision applications worldwide. Youll work closely with cross-functional teams and global stakeholders to bring impactful solutions to market. Define and execute product strategy, including roadmap,...
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Mainz, Rheinland-Pfalz, Deutschland SCHOTT Vollzeit 80.000 € - 120.000 € pro JahrAbout usJoin our team as a Product Manager focusing on Aerospace market for ZERODUR glass ceramic, a high-performance material used in cutting-edge high precision applications worldwide. In this role within our Business Unit Advanced Optics, you will shape product strategy, drive innovation, and ensure our portfolio meets the highest standards of excellence....
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Mainz, Deutschland SCHOTT VollzeitAbout us Join our team as a Product Manager focusing on Aerospace market for ZERODUR® glass ceramic , a high-performance material used in cutting-edge high precision applications worldwide. In this role within our Business Unit Advanced Optics , you will shape product strategy, drive innovation, and ensure our portfolio meets the highest standards of...
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Product Manager ZERODUR
vor 3 Wochen
Mainz, Deutschland SCHOTT VollzeitAbout us Join our team as a Product Manager focusing on Aerospace market for ZERODUR® glass ceramic , a high-performance material used in cutting-edge high precision applications worldwide. In this role within our Business Unit Advanced Optics , you will shape product strategy, drive innovation, and ensure our portfolio meets the highest standards of...
