Director of Brand Marketing

Director of Brand Marketing (f/m/x)Company DescriptionAt AUTO1 Group, we are transforming the way people buy and sell cars across Europe. As the powerhouse behind Autohero and wirkaufendeinauto.de, we are committed to delivering seamless, trustworthy, and innovative experiences to our customers. Operating in eight European markets, we are on a mission to build leading automotive brands that resonate with millions.Your RoleAs the Director of Brand Marketing (f/m/x), you will shape and elevate the positioning of Autohero and wirkaufendeinauto.de (incl. EU sister brands) across Europe. You will drive deep market understanding, lead brand strategy, and oversee the production of high-impact creative assets, ensuring our brands stand out and drive profitable growth in every market. You will have direct responsibility for both the Brand Marketing team and the Brand Content Creation team.What we offer:We offer you an attractive compensation package, including equity, as well as an unlimited contract with 30 days of vacationThe opportunity to shape two leading automotive brands across EuropeMore than 90 different nationalities make up a truly international and diverse, collaborative, growth-focused working environmentThe resources and scale to make a real impact in a €700 billion marketWe invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and trainingStay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to HeadspaceWe offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friendsLife-work balance is part of our culture, enjoy flexible working hours and remote options up to 5 days a weekJoin us, building the best way to buy and sell carsAt AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.#LI-A1 Job DescriptionDefine and own the brand positioning for both Autohero and wirkaufendeinauto.de (incl. EU sister brands), using market research as well as consumer and customer insight to drive profitable growthLead the creative translation of brand strategy into messaging, campaigns, and visual assets that unlock new customer segmentsManage and develop our in-house brand marketing and content creation teams, ensuring all brand touchpoints deliver a consistent, high-quality experience that supports acquisitionEstablish frameworks for innovative media selection and brand placements, ensuring our brands are visible in the right cultural moments and channelsSet clear brand KPIs, monitor brand health, and ensure every initiative delivers measurable ROI and supports our ambitious growth targetsPartner closely with Customer Acquisition Directors to align brand, creative, and media strategiesBuild robust, scalable team and partner structures that deliver high-quality output under pressure, fueling continuous brand-driven business growthQualificationsExtensive experience in building and leading brand marketing strategies for consumer-facing businesses across multiple international marketsProven ability to build up strong challenger brands in markets where products are similar and brand reputation is the main factor influencing customer choice Strong expertise in market research, competitor analysis, and translating insights into actionable brand strategiesTrack record of developing and executing integrated campaigns across TV, digital, social, and OOH channelsExperience overseeing creative production teams and managing the end-to-end asset creation processData-driven mindset, with the ability to define, track, and act on brand health and campaign performance metricsSkilled in managing brand ambassadors, sponsorships, and external partnershipsCollaborative leader who thrives in cross-functional environments and can align brand and acquisition goalsInnovative, adaptable, and passionate about building brands that stand out in competitive marketsExcellent communication skills in English; other European languages are a plus