Paid Social Lead

JOB DESCRIPTION The role We’re looking for a driven and dynamic Paid Social Lead to manage and strengthen the core operations of our paid social team. In this role, you’ll play a key part in ensuring our paid social activity remains a scalable, high-performing acquisition channel across markets, while also driving innovation in strategy, execution, and optimization to keep us ahead in a rapidly evolving digital landscape. You’ll lead the way on tactical campaign execution, performance optimization, and operational excellence across platforms like Meta, TikTok, and Snap, turning insights into action and growth at scale. As the Paid Social Lead, you’ll bring a strong performance marketing background, hands-on paid social expertise, and the ability to manage multiple stakeholders in a fast-paced environment. You’ll also act as the main point of contact for our external agency partners, ensuring full alignment on plans, priorities, and execution across markets. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do Team leadership: Lead, mentor, and grow a high-performing team. Campaign execution oversight: Oversee campaign quality and consistency, from set-up and pacing to budget allocation and optimization, ensuring smooth execution against targets. Performance management: Review weekly media plans, monitor budgets, and deliver performance reports with actionable insights that connect to strategic objectives. Cross-functional collaboration: Partner closely with local marketing, creative, and analytics teams to deliver coordinated and effective campaigns. Agency management: Act as the key liaison for external agencies; align on campaign plans, execution, and priorities across multiple markets. Operational excellence: Continuously improve processes and systems to make Paid Social more predictable, efficient, and scalable. What you’ll bring A strong academic background in Marketing, Business, Analytics, or a related field 6+ years of experience in performance marketing, with a proven track record in managing paid social operations across Meta, TikTok, Snap, and other platforms. Experience with Smartly is a strong plus 2+ years of management experience, with the ability to mentor, develop, and guide a team Highly data-driven, action-oriented, organized, and a natural problem solver Strong relationship management and stakeholder engagement skills A self-starter who takes ownership from day one and leads with integrity, precision, and accountability What we offer Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.