Manager, Performance Marketing

Description :Essential Responsibilities: Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenueLeverage data and technology to optimize marketing strategies and campaign performanceCollaborate with cross-functional teams to align marketing initiatives with organizational goalsIdentify growth opportunities by analyzing and synthesizing data from multiple sourcesTrack, measure, and report program performance, optimizing for efficiency and scalabilityLead A/B testing and iterative optimization of campaigns and marketing programsOptimize team structure and processes to foster a culture of high performance and innovationMinimum Qualifications:Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.Preferred Qualification:Planning & StrategyLead the Germany Always-On CRM team to define and execute strategic marketing plans, including incentives, comprehension initiatives, and trigger-based campaigns aligned with broader CRM goals and business objectives.Prioritize backlog items by collaborating closely with Analytics to identify and pursue the highest potential opportunities.Work cross-functionally with Tier 1 CRM counterparts to complement full-funnel marketing plans. Partner with Martech to prioritize Adobe platform enhancements and resolve operational blockers. Collaborate with Operations to execute tactical plans efficiently. Engage with GTM, Product Marketing, Product Management, and Integrated Marketing teams on intake and project requests.Testing & ExecutionDesign and implement end-to-end campaigns tailored for the German market, ensuring a strong experimental brief, reliable tracking, and comprehensive measurement frameworks.Monitor campaign performance actively and apply learnings in real-time to optimize outcomes, embodying a growth hacker mindset.Learnings & AnalyticsMeasure and quantify the business impact of marketing campaigns, regularly communicating insights and results to stakeholders and leadership.Ensure robust analytics, comprehensive testing methodologies, and continuous improvement are embedded in all projects.Manage and report on the budget for incentive payouts, maintaining financial oversight and accountability.Growth & Agile CollaborationCollaborate closely with agile squad members to successfully deliver global marketing projects and campaigns.Work effectively across multiple teams including Brand, Legal, Risk, Product, Integrated Marketing, Regional Teams, Martech, and other segment marketing groups to drive key initiatives.Key Skills & Qualifications:Entrepreneurial mindset with a strong results orientation and a ‘hustler’ mentality.Proven track record of improving performance across owned marketing channels.Highly inquisitive marketer with a passion for testing new ideas and exploring innovative growth opportunities.Strong leadership qualities with the ability to inspire and influence cross-functional teams and project stakeholders.Excellent communication and collaboration skills, adept at working in diverse and dynamic environments.Subsidiary:PayPalTravel Percent:0PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.Our Benefits:At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .Who We Are: to learn more about our culture and community.Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at . Belonging at PayPal: Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.Any general requests for consideration of your skills, please . We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.