Senior ATL Marketing Manager
vor 1 Woche
Job DescriptionLead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube. Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives. Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools. Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth. Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders. Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery. Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts. Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands. Qualifications 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment. Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage. Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns. Extensive experience in managing agency and media supplier relationships at a senior level. Outstanding communication and presentation skills; fluency in English is essential. Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable. Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset. High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.Additional InformationOnce a unicorn, now a listed public company, be part of our success storyYour work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacationWe invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainingMore than 90 different nationalities make up a truly international and diverse working environmentWe offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friendsStay Mindful We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to HeadspaceJoin us, in building the best way to buy and sell carsApply by uploading your CV in English with a note of your earliest starting date and your salary expectations.Contact Cezary SliszkaAt AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.#LI-A1
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Senior International ATL Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland HelloFresh Vollzeit 90.000 € - 120.000 € pro JahrThe roleAs Senior International ATL Marketing Manager, you will help to scale the TV and offline customer acquisition channels at HelloFresh SE. You will manage steadily growing budgets. The role is a crucial part of the Offline Marketing strategy for growth, scale and expansion and has a high impact for the overall business development.Above all, we are...
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Senior International ATL Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland HelloFresh Vollzeit 80.000 € - 120.000 € pro JahrThe roleAs Senior International ATL Marketing Manager, you will help to scale the TV and offline customer acquisition channels at HelloFresh SE. You will manage steadily growing budgets. The role is a crucial part of the Offline Marketing strategy for growth, scale and expansion and has a high impact for the overall business development.Above all, we are...
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Senior ATL Marketing Manager
vor 1 Woche
Berlin, Deutschland AUTO1 Global Services SE & Co. KG VollzeitSenior ATL Marketing Manager (f/m/x)Company DescriptionAre you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our...
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Senior ATL Marketing Manager
vor 2 Stunden
Berlin, Berlin, Deutschland AUTO1 Group VollzeitCompany Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and as we expand our footprint across Europe.As our Senior Media Manager, you will...
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Senior ATL Marketing Manager
vor 1 Woche
Berlin, Deutschland AUTO1 Group VollzeitEste anuncio de empleo no está disponible en español. Company Description Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as...
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Team Lead
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Marketing Manager
Vor 7 Tagen
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vor 2 Wochen
Berlin, Berlin, Deutschland easyJet Vollzeit 60.000 € - 120.000 € pro JahrWe are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you're reading this, you have probably already been an easyJet customer, and you'll know that there is no more iconic (or Orange) travel brand in Europe.We fly more than 1,207 routes, connecting 38 countries across Europe,...
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ATL Marketing Manager
vor 2 Wochen
Berlin, Deutschland AUTO1 Group VollzeitEste anuncio de empleo no está disponible en español. Company Description Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe. As our...
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Senior Marketing Manager
Vor 7 Tagen
Berlin, Deutschland GIP Intensivpflege Vollzeit 60.000 € - 120.000 € pro JahrSenior Marketing Manager / Stellvertretende Leitung Marketing (m/w/d)Stellvertretende Leitung des Bereichs Marketing- und VertriebMitverantwortung aller MarketingaktivitätenKonzeptionelle Weiterentwicklung unserer (Personal-) Marketing- und VertriebsstrategieKonzeption, Planung und Realisierung von innovativen und zielgruppenspezifischen Kampagnen und...
